• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Articles
  • Installments, Social Networks, and Tarot Card Spreads: How Loyalty Support Strategies Work in the Modern Digitalized Russian Esoteric Market
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2028
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
September 18, 2026
When Pictures Hinder Understanding: Illustrations May Impede Learning of Abstract Ideas
Illustrations can help remember specific actions but do not always make abstract ideas easier to learn. Researchers from HSE University and Humboldt University compared how people learn from texts with different levels of abstractness. They found that participants remembered illustrations better and performed better on related tasks after reading a multimedia text about yoga asanas than after reading an abstract text about the Nash equilibrium. The findings could help improve the selection of illustrations for educational and informational materials. The study has been published in Learning and Instruction.
September 17, 2026
'I Wish That People Would Place Greater Trust in Science'
When Tatiana Eremicheva chose Fundamental and Computational Linguistics as her field of study, she thought it would be about learning languages. Instead, she discovered it was about helping people. In this interview for the HSE Young Scientists project, she discusses science as a way of understanding the world, billiards as a team-building activity, and why learning to read is not always as easy as it seems.
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

Installments, Social Networks, and Tarot Card Spreads: How Loyalty Support Strategies Work in the Modern Digitalized Russian Esoteric Market

International Journal for the Study of New Religions. 2025. Vol. 14. No. 2. P. 175–202.
Zharakhovich M., Anastasiia Semenova, Anna Blinova, Anna Zhukova, Mikhaylova O.

This study identifies strategies for maintaining consumer loyalty among esoteric specialists in Russia’s digital market. Employing a mixed-method approach, we conducted 20 semi-structured interviews with online esoteric practitioners and analyzed 150 Telegram channels (50 each for tarologists, magicians, and astrologers) between March and May 2024. Thematic coding and quantitative content analysis were used to examine loyalty strategies. Results indicate that specialists employ two main approaches: increasing customer engagement through profitable deals, multi-channel communication, personalization, and image-making; and creating value for clients by offering referral programs, client communities, webinars, live broadcasts, esoteric courses, and feedback mechanisms. Notably, webinars and live broadcasts are utilized as part of broader strategies to deepen client engagement and foster community, rather than as standalone tactics. This research highlights how digitalization reshapes loyalty strategies in the esoteric services market, emphasizing the importance of both engagement and value creation.

Research target: Social Sciences
Language: English
Full text
DOI
Text on another site
Keywords: social networksesotericismdigitalizationloyalty strategiesesoteric market
Similar publications
The image of Iran in US foreign policy discourse (1993–2024)
Maxim A. Savinykh, Международная аналитика 2026 Vol. 17 No. 2 P. 156–173
This article analyzes the US representations of Iran across five administrations (1993–2024). Combining historical institutionalism with discursive institutionalism, the study traces how presidents and senior foreign-policy officials produced and reproduced two foundational myths – the “international community” and the “rogue states” – that represent Washington’s approach to Tehran. Based on detailed analysis of presidential statements ...
Added: September 11, 2026
Банк в современной экономике
Soldatova A., Терновская Е. П., Мешкова Е. И. et al., М.: КноРус, 2026.
This textbook reflects the results of theoretical and practical research on the role of commercial banks in the Russian financial market. For the first time, banking is examined as a unified complex, encompassing corporate, investment, transactional, and retail banking. It summarizes the application of advanced digital technologies in banking, including decentralized finance and artificial intelligence, ...
Added: September 3, 2026
Оценка и анализ туристского потенциала административно-территориальных единиц: подход прогнозных значений
Koshcheev D., Isopeskul O., М.: ИНФРА-М, Группа компаний, 2027.
государственным служащим. The monograph presents the results of a comprehensive analysis of the evolution of research related to the assessment of the tourist potential of administrative-territorial units (ATUs) from 1882 to 2024. For the first time, scientific schools are identified, and the author's approach to predictive values and a methodology for the quantitative assessment of the ...
Added: September 3, 2026
Financial Provision of Energy Security of Regional Economy in Transition to Industry 4.0
Vagin S., , in: Industry 4.0: Exploring the Consequences of Climate Change.: Switzerland: Springer, 2021. P. 389–396.
Purpose: The purpose of the article is to study the experience and prospects of financial support for the energy security of the regional economy in the transition to Industry 4.0 in modern Russia. Design/methodology/approach: In order to test the hypothesis put forward, the article uses the methodology of economic statistics, using which regression models of financial ...
Added: August 27, 2026
Следует ли повиноваться несправедливым законам? Моральный выбор в юриспруденции от Б.Н.Чичерина до современности
Medushevsky A. N., Российская юстиция 2025 № 11 С. 14–25
Globalization has exacerbated the eternal conflict between law and ethics: should national laws be respected when they conflict with universal international principles of human rights; should the law-abiding attitude operate in the same way in democracies and authoritarian states, and calls for emancipation take into account the degree of internal freedom of society and its ...
Added: August 26, 2026
When do institutional actors drive green innovation adoption vs. generation? Evidence from tax, customer, and network pressures
Aleksandra Sidorenko, International Journal of Management and Sustainability 2026 Vol. 15 No. 2 P. 330–344
The prevailing approach in green innovation research merges adoption and generation into a single measurement, and while traditional innovation studies indicate that these modes can have dissimilar antecedents, this distinction remains unexplored for green innovation. Addressing this gap, this study draws on institutional theory to examine which specific institutional actors: state authorities (environmental tax), corporate ...
Added: August 24, 2026
Relational case-study design
Shams S., Quality & Quantity 2026 P. 1–18
Case studies are widely used in the social sciences. However, while a frequently revisited topic, the design of case-study research contains unresolved issues. Namely, these are the issues of generalizability, the role of theory and the empirical aspects of the design process like contextualization. In this paper, I revisit recent debates on case-study research in ...
Added: August 23, 2026
Формирование специальных составов ответственности в сфере криптовалют в России и Узбекистане
Идрисов Р. Р., Токолов А. В., Криминологический журнал 2026 № 2 С. 168–176
Provides a comparative legal analysis of the qualification of cryptocurrency offences in the Russian Federation and the Republic of Uzbekistan. Three levels of regulation are examined, namely the qualification of illegal mining, unlicensed cryptocurrency circulation, and procedural mechanisms for the seizure of digital assets. It is established that the absence of specialised criminal charges in Russia compels practitioners ...
Added: August 19, 2026
Криминализация кибербуллинга (сравнительно-правовое исследование)
Токолов А. В., Идрисов Р. Р., Лазовская Е. И., СУДЕБНАЯ ЭКСПЕРТИЗА И ИССЛЕДОВАНИЯ · Российская Федерация 2026 № 2 С. 139–148
A legal analysis of such a phenomenon as cyberbullying is presented, the author's definition of this concept is given. The existing legal mechanisms for bringing to justice for cyberbullying, as well as the latest Russian legislative initiatives aimed at criminalizing this offense, have been analyzed. To study the problem of criminalization of cyberbullying, a comparative ...
Added: August 19, 2026
Современные тенденции и инновации в науке и производстве: Материалы ХII Международной научно-практической конференции
Междуреченск: Кузбасский государственный технический университет им. Т.Ф. Горбачева, 2023.
В сборнике представлены материалы докладов по направлениям Международной научно-практической конференции «Современные тенденции и инновации в науке и производстве»: 1. Горное дело; 2. Экономика и управление; 3. Социально-гуманитарные знания: теория и практика; 4. Информационные системы и технологии; 5. Вопросы технических наук в свете современных исследований; 6. Юный исследователь. Целью этой конференции является обмен передовым опытом, повышения ...
Added: August 7, 2026
From stigma to substitution: a qualitative study on consumer reevaluation of the “Made in China” label in a disrupted automobile market
Tikhomirova A., Pankina E., Qualitative Market Research 2026 P. 1–16
Purpose This study aims to explore how consumers reevaluate deeply integrated country-of-origin (COO) stigmas in the context of market disruption. The authors aim to examine consumers’ perceptions of “Made in China” and highlight the legitimation mechanisms they use to navigate the novel market environment. Moreover, the authors decipher the cognitive and affective dimensions of country image ...
Added: August 6, 2026
Peer networks as epistemic infrastructure: Rethinking social support among Turkish students in Russian-medium higher education
Ulgen H., Journal of International Students 2026 Vol. 16 No. 17 P. 283–312
This study reports a secondary analysis of phenomenologically informed, semistructured interviews with 15 Turkish undergraduate and graduate students at three universities in Moscow and examines how peer networks function beyond emotional buffering to support academic engagement and institutional navigation in Russian–medium higher education. Drawing on social support theory, communities of practice, and community cultural wealth ...
Added: August 5, 2026
Проектная деятельность в госуправлении: специфика компетенций госслужащих
Biryuk D., Инженерные кадры - будущее инновационной экономики России 2024 № 1 С. 1406–1409
В целях выявления ключевых личностных (персональных) компетенций проектной деятельности, позволяющих государственному гражданскому служащему-участнику проектной деятельности эффективно осуществлять свою деятельность в соответствии с выполняемой ролью в команде, в рамках исследования был проведен экспертный опрос по методу Дельфи, в котором приняли участие 15 экспертов в области проектного управления и проектной деятельности в публичном секторе, в том числе ...
Added: July 29, 2026
Proceedings of the International Science Conference “Scientific research of the SCO countries: synergy and integration” - Reports in English (June 3, 2026. Beijing, PRC)
Scientific publishing house Infinity, 2026.
These Conference Proceedings combine materials of the conference – research papers and thesis reports of scientifi c workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 24, 2026
Neural-molecular signatures of insomnia: Insights from signed differential mapping and gene expression analysis
Wang R., He Y., Myachykov A. et al., Neuroimage 2026 Vol. 332 Article 121926
Insomnia disorder (ID) exhibits considerable heterogeneity in neuroimaging findings across studies, and whether functional brain alterations are consistent across resting and task states remains unclear. This study aimed to identify neural dysfunction across states in ID and explore its transcriptomic correlates. ...
Added: July 13, 2026
Integrative profiling of glymphatic dysfunction in adolescent subthreshold depression
Qiwei G., Ruisi W., Zhongli L. et al., Journal of Affective Disorders 2026 Vol. 412 Article 122110
Subthreshold depression (StD) in adolescence is clinically important, but its neurobiological substrates remain unclear. We examined whether adolescents with StD show multimodal MRI alterations related to glymphatic function. ...
Added: July 13, 2026
Proceedings of the International Science Conference “APPLIED RESEARCH. GLOBAL SOLUTIONS” (May 6, 2026). Istanbul. Turkey. Part 2
Scientific publishing house Infinity, 2026.
Science Conference Proceedings combine materials of the conference – research papers and thesis reports of scientifi c workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 12, 2026
International Academic Conference. Proceedings of the Scientific Forum “Modern Science: Theory and Practice” (April 22, 2026). Belgrade, Serbia. Part 3.
Scientific publishing house Infinity, 2026.
Scientific Forum Proceedings combine materials of the conference – research papers and thesis reports of scientific workers. They examine technical, juridical and sociological aspects of research issues. Some articles deal with theoretical and methodological approaches and principles of research questions of personality professionalization. ...
Added: July 10, 2026
Арт-резиденция в России: ролевая диспозиция в (пере)сборке поля современного искусства
Ryabkov Y., Леонтьева А. В., Abramov R., Социология власти 2026 Т. 38 № 2 С. 230–261
This study analyzes art residencies in Russia as institutions that bring together artists, local contexts, and stakeholders. It focuses on three key aspects: strategies for institutional positioning within the art field and in relation to stakeholders; residents' practices regarding the local context; and the nature of the residencies' interactions with local residents. The institutionalization of ...
Added: July 4, 2026
Влияние социальных факторов на оценку характеристик текста цифровой коммуникации
Герцен А. С., Современная наука: актуальные проблемы теории и практики. Серия: Гуманитарные науки 2026 С. 192–194
The article deals with the variation of respondents’ assessments of text characteristics depending on the social factors «Age» and «Gender». The relevance of the topic is stipulated by researchers’ increased attention to everyday digital communication and its role in society as well as its key linguistic features. An experimental study was conducted using a directed ...
Added: July 2, 2026
Искусственный интеллект на рабочем месте: современное состояние исследований в социальных науках
Talakauskas D., Пути России. Журнал cоциальных и этнографических исследований 2026 Т. 4 № 3 С. 44–67
An increasing number of organizations are implementing artificial intelligence (AI) technologies into various business processes, and the number of publications addressing aspects of AI’s application in the workplace is growing rapidly. Given the uncertainty surrounding the effects of AI implementation on the labor market, the time lag associated with its integration, and the novelty and ...
Added: June 24, 2026
От фермы к фьючерсам: конкуренция, финансиализация и цифровизация в глобальных цепочках создания стоимости зерна. Экспертно-аналитический доклад
Ivanov A., Kotova D., Bovt S. et al., М.: Издательский дом НИУ ВШЭ, 2026.
This report presents the first comprehensive competition analysis of global grain value chains. It examines the market power of ABCD+ traders (ADM, Bunge, Cargill, Louis Dreyfus, et al.), financialization of grain trade, and the anticompetitive effects of digitalization. The report offers recommendations for BRICS competition authorities, including design principles for a BRICS Grain Exchange. ...
Added: June 22, 2026
Индивидуальные практики кибербезопасности: связь с социально-экономическим статусом и опытом переживания рисков
Shcherbakov R., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 2 С. 216–235
The aim of this study is to identify factors related to the use of cybersecurity practices among the Russian population. The author considers factors such as socioeconomic status (gender, age, higher education, type of settlement, and financial situation) and ex-perience of exposure to digital risk (the fact of being exposed to risks and declared con-cerns ...
Added: May 12, 2026
Цифровизация бюджетного процесса на муниципальном уровне: проблемы и перспективы развития
Rastvortseva S., Панина Екатерина Владимировна, Проблемы развития территории 2025 Т. 29 № 6 С. 81–95
In recent decades, digitalization has firmly entered the sphere of state and municipal administration, including the budget system of the Russian Federation. Currently, the concept of electronic budgeting is actively developing and being implemented both at the federal and regional levels, which is confirmed by extensive scientific research. However, the issue concerning the use of digital technologies in the ...
Added: May 8, 2026
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit