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Структурные особенности поэтической "персоны" в альбомном цикле Д. Боуи "Взлёт и падение Зигги Стардаста и Пауков с Марса"
The article studies the peculiarities of the implementation of the poetic "persona" and the lyrical hero in the poetry of D. Bowie. The album cycle "The Rise and Fall of Ziggy Stardust and the Spiders from Mars" is the first work of the poet, in the center of which there is a poetic "persona" (the term is taken from the psychological system of C.G. Jung). "Persona" is a literary "mask" that has the characteristics of a character, around which the album cycle is built as an artistic and poetic unity. Performing songs on behalf of the "persona" of Martian rocker Ziggy Stardust and distancing himself from the idea of authenticity in rock poetry, Bowie is guided by the principles of impersonaality of T.S. Eliot. Thus the article traces the heterogeneous manifestations of impersonaality in the analyzed album cycle. The way in which the "persona" manifests itself through the lyrics creates a special relationship between the lyrical voice, the "persona", the figure of the author and the reader. The lyrical "I" in Bowie's texts undergoes constant identification metamorphoses and periodically appears ambivalent, able to belong both to the "persona" and to the nameless characters associated with it. Referring to the conceptual constructions of the formalists Y. Tynyanov and V. Shklovsky, an attempt is made to explain how the image of a lyrical hero is built in Bowie's poetry. The ambiguity of the relationship between the "persona", the author's personaality and the lyrical voice, is interpreted using the theory of estrangement proposed by Shklovsky. The article describes various poetic strategies that Bowie uses to bring the reader closer to the poetic "persona" and enhance its significance within the album cycle and beyond. Guided by the theoretical developments of Tynyanov, dedicated to the poetic work of A. Blok, the article shows that the lyrical hero of Bowie appears as a result of the process of mediation between the reader and various conceptual units in Bowie's work ‒ the "persona", the author's personaality and multiple, often ambiguous lyrical voices.