GLOBAL MODERNIZATION AND GENERATIONAL EVOLUTION OF INTERACTING WITH MUSEUM VISITORS IN THE MIDDLE OF THE 20TH CENTURY
This article is concerned with results of a survey of visitors of museum-reserve Tsaritsyno (Moscow). The survey is focused on visitors' expectations and impressions of the park and museum. The article describes motives of visitors, frequency of visits, evaluation of architectural ensemble and park, etc.
This research aimed to develop of scale for measuring of attitude to opera and ballet theatre. Unlike existing research on aesthetic attitudes, this paper develops scale, measuring attitude to a theatre, but not to its repertoire. The paper considers fashion is the attitude’s dimension and proposes the set of indicators measuring fashion appear in the visitors’ attitude. This study extends existing knowledge about the attitude to high culture institution and answers the question about the effectiveness of the theatre’s marketing communications. Empirical data comes from two research projects consisting of in-depth interviews and surveys. Study 1 aimed to develop the scale based on in-depth interviews, Likert’s procedure, principal component analysis and confirmatory factor analysis. The goal of Study 2 was to evaluate the scale with a bigger sample and to check the scale’s validity. Confirmatory factor analysis reveals a two-dimensioned model of the disposition showing the good fit of the model to empirical data in both studies. The fashion dimension is statistically significant. As a result, a 13-item scale was developed and evaluated, showing the attitude to the theatre divided into two subscales. The first one reflects theatre as a source of personal development, exciting and knowledge. The second one displays the attitude to the theatre’s popularity. The directions of further work are discussed.
The article deals with the mechanisms of adoption of monuments and urban street sculpture by a folkloric tradition: the appropriation of unofficial names, the appearance of humorous descriptions, the completion of the composition of monuments, and so on.
Within a brief historical period, BRICS as an inter-State association has become an influential player in the world economy and politics. BRICS is a primarily political entity, and in that regard, the BRICS grouping correlates with the Shanghai Cooperation Organization (SCO). However, not all the expectations placed on the SCO by the founding countries at the time of its creation in 2001 have been met so far. The question is to what extent expectations may be fulfilled in case of BRICS.
The article identifies the effect of personalization of politics: its definition is given, the determinants and possible consequences are considered. That effect is illustrated by some features in the Asian and European style of modern political leadership.