• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Working paper

Representation of Family Policy in Russian Printed Media with Different Political Orientation: Pro-Natalist Turn of 2006

Mass media is stated as extremely powerful when it comes to the impact of any social or political influence ingeneral and family policy implementation in particular. The majority of researchers consider the influence ofmedia product presenting state family policy on the audience and do not consider how mass media change their information product themselves under the external influence of the state family policy. In this paper we make an attempt to evaluate the changes in family theme, represented on the pages of six state-owned and private Russian printed mass media with different political orientation from 2000 to 2015. In this study the year 2006 is chosen as a landmark year. Russian state family policy after receiving independence in 1996, ten years later in 2006 became to be considered as pro-natalist, with explicit pro-natalist actions of the state inrelation to family. Demographic topics received special weight in political rhetoric, and most of the discussion was made to encourage birth of the second and subsequent children. 720 selected articles from newspapers were subjected to the quantitative content analysis. The results showed that Russian printed mass media, without respect of the political orientation, after 2006 broadcast regulatory model of the family, designed to solve the demographic problem and increase birth rates