Intangible-Intensive Profile Of A Company: The Key To Outperforming
The main purpose of the research is to answer the question - do patterns of marketing practices (MP) exist in companies of different financial levels? Based on the international methodology of the Contemporary marketing practices project accomplish that data with net income from SPARK database we divided 129 companies by groups of growth rate net income and applying the KNN method analyse existent marketing practices patterns. As a result we find not random distribution, and establish the existence of MP patterns within the context of firm’s financial results. The results of the research can be useful for practitioners in marketing budget optimisation. Moreover, for scholars that will be a new research of marketing practices science, and we will know more about the nature of business marketing. Moreover, the research sheds light how methods of artificial intelligence can be used in management and marketing science.
These proceedings represent the work of contributors to the 10th European Conference on Intangibles and Intellectual Capital (ECIIC 2019), held at the University of Chieti-Pescara on 23-24 May 2019. The conference is supported by SIDREA - the Italian Society of Accounting and Economia Aziendale (http://www.sidrea.it/) and is organized by the Department of Management and Business Administration (https://www.dea.unich.it/) headed by Professor Michela Venditti. The Conference Chair is Prof. Massimo Sargiacomo who was assisted by an organizing committee comprised of university professors and lecturers (Gianluca Antonucci, Christian Corsi, Antonio D’Andreamatteo, Francesco De Luca, Armando Della Porta, Manoel De Nicola, Daniela Di Berardino, Tiziana Di Cimbrini, Antonio Gitto, Lea Iaia, Luca Ianni, Lorenzo Lucianetti, Stefania Migliori, Ida Verna). PhD students from Accounting, Management and Business Economics (www.ambe.unich.it) at the University G.d’Annunzio of Chieti-Pescara also supported the organizational committee.
ECIIC is a well-established event on the academic research calendar and in its 10th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.
The opening keynote presentation is given by Prof. Martin Piber from the Leopold-Franzens-Universität, Innsbruck, Austria on the subject Managing (Intangibles) in times of VUCA (Volatility, Uncertainty, Complexity and Ambiguity). The second day of the conference will open with a keynote by Dr. John Dumay, from the Macquarie University, Sydney, Australia on the topic of 25 Years since Skandia: Critical reflections and projections. There will be an afternoon plenary Round Table Discussion led by Prof John Dumay, Prof Rosa Lombardi (SIDREA Secretary), University of Rome “La Sapienza”, Prof Stefano Marasca (SIDREA President), Marche Polytechnic University, Prof Martin Piber, University of Innsbruck and Prof Stefano Zambon (NIBR General Secretary), University of Ferrara, on the topic of Doing Research on Intangibles and Intellectual Capital: New Frontiers, Challenges and Future Scenarios.
With an initial submission of 96 abstracts, after the double blind, peer review process there are 40 Academic research papers, 3 PhD research papers and 3 work-in-progress papers published in these Conference Proceedings. These papers represent research from Australia, Austria, Bahrain, Brazil, Canada, Ecuador, Finland, Indonesia, Italy, Kazakhstan, Mexico, Pakistan, Poland, Portugal, Romania, Russia, South Korea, Switzerland and the USA.
This paper explores the moderator effect of firm size on the relation between different intangible resources and companies' performance. By analysing small and medium enterprises (SMEs) and large companies, the authors examine the differences in the employment of six types of intangible resources: human resources, management resource capabilities, innovation and internal process capabilities, customer loyalty and networking capabilities. Dummy regression is applied to establish the differential effect in the impact of these intangibles on firm performance, measured by return on assets (ROA). This study provides econometric justification using a database of more than 1,400 European public companies. The time period for the investigated data covers ten years, from 2004 to 2013. The findings revealed that SMEs have less endowment of almost all of the analysed intangible resources. At the same time, in comparison with large companies, SMEs benefit more from developing human resources, innovation and internal process capabilities.
Purpose: This study investigates the factors that support or obstruct market value creation through intangible capital.
Design/methodology/approach: We explore the impact of intangibles and exogenous shocks on corporate attractiveness for investors measured by Market Value Added (MVA). Specifically we analyse the relationship between intangible-driven outperformance of companies, measured by Economic Value Added (EVA) and a number of intangible drivers on macro-, meso- and micro- levels. We suppose that the process of value creation is not only confined to companies’ performances. Our empirical research was conducted on more than 900 public companies from Europe and US during the period 2005-2009.
Findings: Our study establishes that investment attractiveness is affected by intangibles. We found that a company’s experience, size and innovative focus facilitate value creation. An unexpected result was revealed concerning countries’ education level, which appears to be an obstructive condition for intangible-driven value creation.
Research limitations/implications: The study reveals the significance of industry belonging for intangible-driven value creation. Nevertheless, it does not discover the particular characteristics of industry that influence corporate attractiveness for investors. These issues could be addressed in future research.
Practical implications: Our findings extend the understanding of the phenomenon of intangible capital and enable the improvement of investment decision-making.
Originality/value: The study emphasizes the holistic framework of market value creation by analysing a number of strategic crucial factors in line with Economic Value Added.
This study investigates factors of corporate success over the crisis period of 2008-2009. We advocate the idea that investments in intangibles allow a company to be better off, even if the markets go down. The hypothesis put forward in this paper was tested on a sample of more than 300 companies which operate in developed and emerging European markets, and belong to traditional and innovative industries. The application of statistical tools showed a robust significant link between the companies’ investment decisions and their performance before and during the crisis. This study contributes to empirical corporate finance as it provides evidence that investment restriction is not the best response to an economic recession.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management