Особенности услуг вуза на рынках образовательных услуг и труда
This article deals with the specific characteristics of educational services rendered by institutions of higher education (universities). It focuses, at first, on the characteristics which are immanent to the services in general and then examines the specific characteristics of the educational services. In doing so, the author of the article considers the phenomenon from two sides: first, as "a benefit (that is, as social-economic category, special social phenomenon) and second, as external manifestation/functioning of this benefit in the world as a result of a human activity which may be defined as one of the existing types of the services. Along with examining general characteristics of the services the author also analyzes the specific characteristics of educational services. Among them, the most important characteristics are: their determining nature, critical importance for the clients, complexity of the objective evaluation of such services, deferred receipt of real results as well as competitive approach used in the process of presenting such services to a customer.
The purchasing behavior of high education in Saint-Petersburg (2009|2010) is analyzed from start point of the conflict theory competiveness.
For a long period of time, the sphere of higher education in Russia was an extensively growing market which satisfied public demand and in addition to government funding attracted extra funds from families and private funding sources. However, the financial crisis, demographic recession, and rising instability of family incomes had a profound effect on the market of educational services. These processes have impacted the quentially-linked main stages of the educational system, which have directly led to changes in the structural components of the educational market and its transition to a shrinking market. Based on the recent researches, the paper discusses these new characteristics of the education market. Finding solutions to overcome the deficiencies of the existing vocational training system to ensure the competitiveness of graduates in the labor market, as well as the assessment of trends in social demand for higher education in Russia, are pertinent topics for this research reflecting the situation of emergence from a real crisis.