Предполагаемые результаты обучения (ILOs) и их роль в формировании оценочной компетентности преподавателя
The article presents ways to optimise ELT in higher education in conjuction with the new Russian federal Educational Standards based on competence-based education.
This article is devoted to a problem of development of modern German discourse of advertising. Properly selected linguistic means allow for success of the advertising texts. Today it is more important to put emphasis on the creation of the ideal image of the consumer rather than demonstrate the value of the product to the customer. So the structure and components of modern advertising texts differ from the text of the end of the twenties century. Presently the slogan is the most important and long-term part of the modern advertisement. It transfers the essential meaning of the whole message. Consequently, the creation of a slogan requires specific linguistic methods.
This research studies professional and non-professional levels of academic discourse by analyzing cognitive metaphor models in the English written texts produced by Russian students with different competence in economics. The results of comparative analysis of specific features in metaphor models in two types of academic discourses – professional and non-professional – reveal the difference how students at different levels of study develop their professional competence in their core curriculum disciplines. At an early stage students predominantly use external associations in metaphors, and at a later stage – internal/personal verbal associations. The research results might be significant for more targeted identification of ESAP content.
The article describes ways of using formative assessment in competence-based education to increase students' motivation for learning.
The article deals with some ideas about lifelong learning strategies - the necessity to teach students to acquire, develop and update knowledge, skills and competences at different stages of their life and in different environments, the methods which can be applied to achieve it and the role of the teacher in this process.
The analysis of the professional competence models within the development of the New Public Management concept is performed in the article. The problems related to the use of assignments by civil servants are investigated. In addition, the comparative analysis of the professional competence models in the sphere of public and municipal administration is carried out in the research.