Формирование рынка нишевых телеканалов в России: институциональный аспект
Over the recent years Russian audience has been leaving federal TV channels. At the same time, there is another trend showing the emergence of a large number of specialized niche channels. On the emerging market of specialized channels one can see a situation when there is no formal regulation of market agents’ activities that are fully developed and correspond market conditions. So far, public authorities and market agents make certain institutional compromise when sometimes formal rules can be partially ignored. So, we can expect some institutional changes in the nearest future.