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Regular version of the site

Book chapter

Употребление обращений к клиентам интернет-сервисов

С. 178-190.

The emergence on the Russian market of new forms of sales and services, like online-shopping, has formed a new sphere of communication - client/customer service to the actual and potential clients/customers by email. This area is actively developing in Russia for the last 10 years. On the basis of the analysis of the examples of e-mails, sent to the real people by the customer services of 115 different companies, the author formulates the main trends of the use of forms of address in this sphere.