Постановка системы внутреннего маркетинга в компании: концептуальные подходы и возможности реализации на практике
The article deals with the problem of understanding the constructs "employee engagement" in scientific and practical literature. It is shown that the concept of "organizational commitment", "organizational citizenship behavior", "organizational identification" and "work engagement" are often seen as overlapping with the construct of "employee engagement." There is also the diversity of concepts describing the relationship of the employee with the organization that creates the terminological confusion and difficulties for their practical use. It proposed the concepts of "organizational identification", "organizational commitment" and "work engagement" to aggregate in the higher order construct "inclusion of employees in the organization
This article discusses the approaches to the interpretation of the "employee engagement" concept which is more widely used in the HRM practices of the foreign and Russian companies Authors suggest to narrow this concept, focusing on behavioural component, and to consider it through a prism of normative and above-norms behaviour taking into account the organizational context. Results of the empirical research on the employee engagement in the Russian travel agency conducted in June, 2014 with the use of qualitative and quantitative methods of data collection are presented in the article.
This article was prepared in reliance on the researches carried out in 2010-2011 and dedicated to the level evaluation of the employee engagement and the social processes in the staff of commercial banks. It covers the issues of the assessment methodology of the employee engagement, the inquiry of the affecting factors, the inquiry of the social processes intensified as a result of the fundamental changes in the bank.