Приглашение к исследованию: креативные индустрии в России как объект социологического исследования
The aim of this article is to study an influence of various cultural festivals in St. Petersburg on development of the creative industries in the city. The definition of prospects of the development of culture of «Russia’s Northern Capital» demands the analysis of an existing scientific and administrative discourse concerning interaction in a city on Neva the rich cultural heritage and new creative industries. The situation of St. Petersburg as а large European cultural center and one of the important cities of the Russian Federation allows to define prospects of its development as «creative city». It includes also the analysis of cultural, social and economic consequences of the development of festival movement.
The article discusses the concept of the creative city and its application in Russian cities. On the examples of Obvodny Kanal area and New Holland Island in St. Pe- tersburg the possible consequences of the creative spaces development are analyzed: social segregation, elitism and the increasing importance of the cultural consump- tion as a segregational practice.
This article is devoted to the articulation of issue of creative career. It considers approaches to definition of that type of professional career, features of its development in modern societies, professional groups occupied with creative activity. Central attention is paid to the conditions and principles of its professional regulation, which is associated with the possibilities of professional control. The main methodological approaches and findings in the research that consider different types of careers, specifics of professional regulation in that area are analyzed. The author highlights approaches developed within the sociology of professions. Conclusions are drawn about the main stream and principles of favorable environment for the development of creative careers formation through the build up of opportunities and norms of “negotiation processes” with the state and the market about the areas of competence, as well as relations with society. Ideas about the stages and ethical regulation of the conditions for the creative careers development can contribute to the development of indicators that would organically mark those stages, the general procedures for their evaluation; social measures, such as types of effective employment contracts, social insurance in creative work; rules of expertise regarding career, norms of professional ethics within the community and ways of their influence on professional advancement.
Achievements of Chinese manufacturing industries are well known and thoroughly studied. Less analyzed are the achievements of China in advanced sectors of the post-industrial economy, namely in creative and cultural industries. Whereas the development of creative and cultural industries within the context of the modern knowledge-based and creative economy is well researched, the role and place of creative industrial parks is to great extent neglected, despite the fact that they are actively used in developed countries as tools to stimulate creative sectors of economies.
The article investigates the role of creative industrial parks in the successful development of creative and cultural industries in China. The authors show that the development of the infrastructure for creative and cultural industries in China is accompanied by the establishment of many creative clusters. In many cases, in the center of a creative cluster there are one or several industrial creative parks, which attempt to combine the focus on high technologies and creative sectors. The authors found that governmental agencies in China stimulate decentralized, open to foreign influences and private initiatives approach to creative and cultural industries regulation. The most interesting trend, identified in the article, is that regional and municipal authorities stimulate technological advancements of creative parks, which leads to the transformation of creative parks to creative technological parks. These creative technoparks encourage integration of creative and cultural industries with telecommunications and information technologies and enhance the spillover effect of the innovative potential of creative technological parks in traditional sectors of the economy.
The rise of creative industries is closely connected with the range of changes concerning socio-economic development in postindustrial and digital economy; reflects new trends in consumer behavior and innovations in business models. Entrepreneurship in creative industries is very attractive sphere for small and medium-sized businesses, it gives new opportunities for cooperation between representatives of creative industries and other agents of economic and social relations. An interest to creative industries development could be observed from different stakeholders across Russia. Issues of effective functioning and interaction of commercial and non-profit organizations and entrepreneurs in creative sector are becoming the key points for successful development of markets in creative sphere.
This manual is designed to expand knowledge in the field of creative entrepreneurship, to understand the particular features of market structure from supply and demand side, and to apply practical recommendations and tools for solving specific problems that an entrepreneur faces in his activities. The manual consists of 3 chapters, the text reveals the definition and boundaries of the creative industries sector; economic bases of demand and supply side of market for products and services created by creative workers and having a symbolic and cultural value (Chapter 1). Besides, authors pay attention on dealing business in the digital environment and infrastructure for creative entrepreneurs. Chapter 2 of the manual reveals the issues of interaction and communication with consumers, identifying and working with various consumers segments, analyses factors that influence consumer’s decision-making process. The manual presents practical examples (cases) and tasks that allow to master and improve the tools of marketing research. Chapter 3 describes in detail methodology and stages of the business modeling in creative industries. Questions for self-examination, cases and exercises make it possible to combine the theory and practice of the questions studied. The manual is addressed to a wide range of readers, can be used by educational institutions, it is useful to the industry representatives as an additional theoretical and practical guide. The manual is created in the framework of the project “Creative Grasp” supported by the Council of Nordic Countries.