Особенности контекстной рекламы в интернете
Актуальные вопросы экономических наук: сборник материалов XXV Международной научно-практической конференции: в 2-х частях
Ч. 1. , Новосибирск: НГТУ, 2012
, В кн.: Актуальные вопросы экономических наук: сборник материалов XXV Международной научно-практической конференции: в 2-х частях. Ч. 1.: Новосибирск: НГТУ, 2012.. С. 100-104.
Данная статья посвящена анализу преимуществ и рисков использования социальных сетей для построения и развития брендов, рекламы товаров и услуг, коммуникаций между компаниями и потребителями. ...
Added: January 31, 2013
, , В кн.: Маркетинг та логiстика в системi менеджменту. .: Львов: Видавництво Львівської політехніки, 2012.. С. 260-262.
Chapter is devoted to studying of modern Internet instruments of involvement consumers: guerrilla marketing and contextual advertizing, to analysing of advantages and use restrictions for involvement of consumers and professional advertizing. ...
Added: February 1, 2013
, Труды Института государства и права Российской академии наук 2013 № 5 С. 91-101
In this article the author attempts to estimate the influence of the Internet on the copyright policy. Three main theories of copyright justification (labour, personality, utilitarian) are reviewed. The aim of this review is to find reference points for development of copyright legislation. In conclusion the author presents suggestions about the role of economic rights ...
Added: October 23, 2015
, , et al., Международные процессы 2021 Т. 19 № 2 С. 21-49
Our analysis allows us to talk about two waves of the echo of the Arab spring in Western Europe. The first wave was observed in 2011 and was expressed in the explosive growth of mainly peaceful protests. Taking into account the data on the direct impact of the events of the Arab Spring on the ...
Added: August 24, 2021
, В кн.: Conference: Differences, Inequalities and Sociological Imagination: View from Russia. .: M.: [б.и.], 2015.. С. 299-301.
This paper examines the impact of the economic risks of Internet-employment on the worker. It is based on theoretical and empirical data of two sociological surveys: the online survey «E-work in region of Nizhny Novgorod» and discourse-analysis of messages on professional forums on social issues of E-work. The author makes the assumption that the Internet-employment is unstable and insufficiently ...
Added: July 14, 2016
, Вестник Нижегородского университета им. Н.И. Лобачевского 2014 Т. 2 № 1 С. 458-463
The results of our study of news websites audience’s information preferences are presented. The focus is on the following issues: frequency of using the Internet and visiting news websites; news websites users’ way of life; most popular news websites and services on the Internet; the reasons, situations and styles of accessing news online. ...
Added: November 22, 2018
, Updating the EU Internal Market Concept / . 2018. No. 1.
The study analyses the EU Internal market from a dynamic and a contextual perspective, taking into account, not just the normative changes brought by the intense legislative and judicial activity in this area, but also the important economic and technological transformations that have largely altered the structure of the global economy in the last two ...
Added: June 20, 2018
, Психология. Журнал Высшей школы экономики 2021 Т. 18 № 3 С. 491-505
The paper is devoted to the problem of digital life of personality. This study is based on the theoretical development of the Model of the topology of life by E.B. Starovoitenko. I proposed digital and objective shaped spaces in addition to the original Model. Besides I proposed to comprehend the new perspectives of the model ...
Added: October 19, 2020
, , Вопросы статистики 2017 № 5 С. 39-51
Population aging is a current demographic trend typical of most countries, including Russia. At the same time, the spread of universal access to information technology increases the number of Internet users including the elderly. Although information technology makes a positive overall impact on the social and labour activity of the elderly, the growing number of ...
Added: April 19, 2017
, , Вестник международных организаций: образование, наука, новая экономика 2020 Т. 15 № 4 С. 7-29
The spread of digital technologies has led to the global digitalization of all types of public activities. The digital economy emerging during this process has become a leading factor in world economic growth and one of the criteria of national development. The digital economy is based on the Internet, which ensures the functioning of new ...
Added: March 2, 2021
, Закон 2015 № 11 С. 2-9
В статье рассматривается доктрина добросовестного использования, ее достоинства и недостатки, делается вывод о ее нецелесообразности применения в Российской Федерации ...
Added: December 7, 2015
, Федерализм 2010 № 2 С. 211-215
Basing on N. Kondratiev's theory of long waves, the author describes possible causes of the global financial crisis and notes that we are experiencing a time of "innovation pause. Cloud computing technology could serve as a force of changes, which can give a new impetus to information technologies development. ...
Added: October 12, 2012
, , , Journal of Medical Internet Research 2014 Vol. 16 No. 9 P. e212
Background: Krokodil is an informal term for a cheap injectable illicit drug domestically prepared from codeine-containing medication (CCM). The method of krokodil preparation may produce desomorphine as well as toxic reactants that cause extensive tissue necrosis. The first confirmed report of krokodil use in Russia took place in 2004. In 2012, reports of krokodil-related injection injuries began to ...
Added: October 7, 2014
, , in: International Blogging: Identity, Politics and networked publics. Issue 50.: NY: Peter Lang, 2009.. P. 65-84.
Added: February 17, 2013
, , Философия науки и техники 2020 Т. 25 № 1 С. 65-80
The review examines the functional transformation and rethinking of the mission of libraries in the context of the modern societal changes and the development of information and communi- cation technologies. On the one hand, the traditional role of libraries as «knowledge storages» is supplemented by such tasks as defense of human rights and creating space ...
Added: July 8, 2020
, Вопросы правоведения 2010 № 4 С. 205-222
At the beginning of the XXI century, the Internet provided music lovers with a very limited range of opportunities to get acquainted with new musical works. In fact, all the possibilities of users were reduced to two common options: purchasing a music carrier from an online store, or downloading an electronic copy of a work ...
Added: September 13, 2021
, , В кн.: Рынки удаленной работы: социальные сети и институты. Вып. 10.: М.: Издательский дом НИУ ВШЭ, 2012.. С. 7-34.
В статье анализируются электронные рынки услуг, предоставляемых самозанятыми профессионалами – фрилансерами. Прослеживается история их развития, рассматривается инфраструктура (биржи удаленной работы), на основании эмпирических данных дается краткая характеристика основным участникам (фрилансерам и заказчикам). Складывающиеся на рынке отношения между фрилансерами и заказчиками проблематизируются с точки зрения сетевого и институционального подходов, принятых в экономической социологии. Ставятся вопросы о ...
Added: March 6, 2013
, Полис. Политические исследования 2022 № 3 С. 108-123
The adoption of a national cybersecurity strategy testifies to a country’s awareness of the importance of protecting cyber infrastructure, the digital economy and the business environment, on which information and economic well-being are already highly dependent. However, only a few Latin American countries have developed and adopted their own national cybersecurity strategy. This article analyzes ...
Added: May 25, 2022
, , Revista Brasileira de Futsal e Futebol 2018 Vol. 10 No. 38 P. 365-374
The derby between Atlético-PR and Coritiba played on 1st March 2017 attracted Brazilian mass media attention because it was the first exclusive live streaming match in Brazilian football. However, despite the strong interesting of media and fans in that game, there is no paper about the impacts it could provide to the Brazilian football market. ...
Added: October 22, 2018
, Бизнес. Общество. Власть 2019 No. 32 P. 159-182
Purpose of the study lies in suggesting an understanding of the roles played by traditional and new media outlets in the contemporary American top-tier (federal level) politics through analyzing biasness, political inclusiveness and tolerance of selected media outlets to opposing points of view. This research provides an insight into the role of each type of ...
Added: May 18, 2020
, Знак: проблемное поле медиаобразования 2018 № 1 (27) С. 63-69
The article analyzes a new trend of the modern communication space, called as “hype”. The nature of this phenomenon is studied, the etymological features of the formation of the concept “hype”. Considers the main social precedents, that received the “hype” status in the media field (the appearance of Yu. Dud’ and his interview with V. ...
Added: September 18, 2018
, Социальная психология и общество 2022 Т. 13 № 1 С. 5-21
Objective. Critical analysis of existing research about the correlation between involvement in the use of information and communication technologies (ICT) and social capital; formulation of the author’s point of view on limitations of existing research about the correlation between ICT and social capital.Background. The development of ICT creates a new social reality and appearance of new social ...
Added: April 18, 2022
, , in: From traditional to online media: Best practices and perspectives. .: Wien: The OSCE Representative on Freedom of the Media, 2013.. P. 41-45.
This is a compilation of all presentations given at the 9th South Caucasus Media Confirence, organized by the Representativ’s office, which brought together international and local experts from three South Caucasus participating States of the OBSE. This publication is designed to serve as a record of the events of that conference and is intended for ...
Added: October 8, 2013
, , Internet Histories: Digital Technology, Culture and Society 2020 Vol. 4 No. 1 P. 49-65
In recent years scholars have called for more attention to local net histories, work that demonstrates how networked computing developed in specific geographical, material, and social contexts. Research carried out in this spirit stands in contrast to a canonical and popular history of the (singular) “Internet,” and thus sets up an opposition or dyadК between ...
Added: November 16, 2020