Первая «волна» пандемии коронавируса как свидетельство «странного» аттрактора в российском сегменте медиапространства

Вестник Московского университета. Серия 10: Журналистика. 2022. № 6. С. 149–177.

Yefanov A.

The article substantiates the first "wave" of the coronavirus pandemic as a "strange" attractor from the standpoint of influencing the structure of the Russian media space segment. Using a synergistic approach, the author considers the media space as a system that at the turn of the 2010-2020s is in the bifurcation stage, as a result of which there is a loss of its balance, susceptibility to structural transformations through "smooth" attractors – largely controlled and predictable "goals of evolution" of a linear nature. Based on the use of interdisciplinary tools and a set of methods, it is concluded that the coronavirus pandemic, in particular, its first "wave", which took place in the spring and summer of 2020, has become both a factor and a catalyst for structural changes in the Russian media space segment. Representing a form of a "strange" attractor, the first "wave" of the coronavirus pandemic initially impulsively led to a non-linear development of the Russian media space segment as a system, causing largely atypical transformations (at the level of media production and media consumption), subsequently (by the time of its recession), on the contrary, intensifying media communication trends of the so-called "pre-pandemic" era.

Keywords: телевидение, медиапространство, Internet, television, media space, advertising, media market, реклама, медиарынок, Интернет, coronavirus, коронавирус, пандемия, pandemic