Современные средства коммуникации: мобильные телефоны
The collection contains materials of scientific-methodical conference, held 16-18 April 2015 at the Moscow University for the Humanities
The objective of this book is to develop the sustainable and lasting skills of translator's competence and to build up translation categorial strategy.
This article is devoted to the analysis of the key elements of marketing strategies of the Private Wealth Management on the world market. In the article the trends in the traditional product line arisen from the recent crises and the widespread of the principle of «open architecture» are identified. There is also a short description of types of brand creation in Private Wealth Management. The main business models affecting the distribution channels of Private Banking services are considered, and the main approaches to the pricing on the market of Private Banking are presented.
This book presents a course of English for Specific Purposes devoted specifically to the widely-discussed topic Web 2.0. It covers several aspects of online communication ranging from online friendship to business interacions. The activities presented in the coursebook are aimed at developing students’ communicative competence in both written and oral discourse. Web 2.0 includes a variety of authentic articles that arouse interest and provoke discussions. It also presents listening texts based on professional podcasts. Most grammar and vocabulary activities are developed from authentic texts as well.
Web 2.0 can be used at the B2-C1 levels of Common European Famework. The coursebook will help learn and practice the target vocabulary. It will be relevant to those interested in the development of Information and Communication Technologies in general and the Internet in particular.