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Regular version of the site

Book chapter

Effective Language Policy within Global Communication

P. 415-418.
Batova N. A.

In the age of globalisation which broadly means international interaction the idea of global communication comes to the front. Communicating globally implies using intercultural links and involves cultural knowledge of business counterparts as an integral part of global interaction. Language media being an essential tool of global interaction facilitate the process of business communication provided that certain guidelines are taken into consideration.