The collection of scientific articles includes reports of the participants of the conference «Language and culture in the modern world», which took place at the faculty of social sciences of the University «Prof. D-r Asen Zlatarov» in June 2012 in Burgas (Bulgaria). The papers are devoted to topical problems of linguistics and literary studies.
It analyses polysemantic terms the subject, the personality, the selfhood and which form sincrets for example subjectivity of selfhood and etc. It reconstructs interpretation of these terms by G.G. Shpet, S.L. Rubinshtein, B.M. Teplov, A.N. Leontiev, etc. It affirms that the main theme of psychological investigation is the personality. On the ontological plane we have two ways of personality: down - to the subject - to a function or to collection of functions, to subject; and up - to the selfhood - to an ideal, to the limit of self-construction, to spirituality and freedom.