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Regular version of the site

Book chapter

Contemporary Research and Analysis of Food Industry: Case of Russian Restaurant Business Network Branch

P. 183-199.
Файнштейн Е. М., Serova E., Воробьев П. Ф.

This paper represents the results of a strategic SWOT analysis and its
application to the Russian chain restaurant business market. It analyzes the innovative
quantitative factors influencing the use of the SWOT model, identifies and
classifies the strategic problems of chain restaurant business models, and studies
regression and dispersion analyses of the data obtained during the survey to identify
and solve problems of business process management. The paper focuses on the
innovative quantitative model of SWOT analysis, taking into account the internal
and external resources influencing the improvement of business processes and
identifying problem areas for small- and medium-sized restaurants. The basis of
the results is foreign and domestic research in the field of strategic management and
represents the impact of internal and external resources on the management of a
network enterprise. The empirical base of the study is survey data of Russian
restaurant network representatives.