Innovative Approach for Strategic Analysis of Russian Restaurant Business Network Branch

P. 142–148.

Fainstein E., Serova E., Vorobyev P.

This paper aims to represent the results of a strategic SWOT analysis tool research 
and  its  features  application  investigation  due  to  the  specifics  of  the  Russian  restaurant 
business network market. It analyzed quantitative factors influencing the use of the SWOT 
model, identified and classified the strategic problems of the chain restaurant business models, 
conducted regression and dispersion analyzes of data obtained during the survey to identify 
and solve problems of business process management. Article results are based on the work 
of foreign and domestic researchers in the field of strategic management and represent the 
concept  development  of  the  of  internal  and  external  resources  impact  assessing  on  the 
management of a network enterprise. The empirical base of the study was the survey data of 
the  Russian  restaurants  network  representatives,  who  graduates  additional  professional 
educational  program  "Strategic  Marketing:  Innovation  Management",  implemented  at  the 
Saint-Petersburg State University of Economics on the Russian-Dutch program “Marketing 
Education in Russia ” supported by INHOLLAND University in 2016-2018.

Keywords: strategic marketing, network enterprise managemen, quantitative SWOT analysis

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the 29th EBES Conference Proceedings, Volume 1, SCTE-IUL, Instituto Universitбrio de Lisboa, Lisbon, Portugal

Vol. 1: the 29th EBES Conference Proceedings. , SCTE-IUL, Instituto Universitбrio de Lisboa, Lisbon, Portugal , 2019.