Transformation and Innovations in Business Models: Sustainable Supply Chains Perspective in Russian Context
The purpose of this paper is to identify specific features of innovative business models (of circular economy and shareconomy type) and to analyze the factors that cause this specificity in Russian context. The paper investigates recent theoretical concepts considering modern sustainability practices of companies, new business models based on them and advanced research on sustainable business model innovation in the field of supply chain management. Through a number of case studies provided in this paper we show how business models based on circular economy and shareconomy concepts are applied by the Russian companies. We analyze how various aspects of Russian context create challenges for companies when introducing and implementing sustainable practices and innovative business models based on sustainable principles discussed above.