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Glocal Sustainability in European Viticulture: Exploring Regenerative Winemaking Strategies
This study reveals that regenerative viticulture in Europe is not a standardized process but rather a dynamic, context-dependent approach shaped by local terroir, cultural values, and individual winemaker’s mindset. The research demonstrates that successful implementation of sustainable winemaking strategies requires a glocal perspective that balances global sustainability principles with local adaptations. Key findings indicate that environmental stewardship, collaborative networks, and value-driven decision-making are fundamental to sustainability transitions, while economic uncertainty and cultural resistance remain significant barriers. The study contributes to sustainability management theory by illustrating how traditional industries can navigate the tension between preserving heritage and embracing innovation.