The younger generation collaborative consumption adoption factors: Empirical evidence from the Russian market
Increased attention to the growth of collaborative consumption (CC) is primarily connected to rapid digital transformation and spread of information technology, in both developed and emerging markets. CC affects most areas of everyday life, changing transportation methods (Uber), short-term rent (Airbnb), ways of entertainment (Youtube), tasks (TaskRabbit), and financing (Kickstarter). As the younger generation representatives grew up in the era of social network and cyberspace, СС seems essential for them. The main objective of this study is to identify the typology of young customers based on their attitude to CC adoption factors in emerging markets, and specifically, the Russian market. The paper attempts to bridge the theoretical gaps by analyzing and systematizing different approaches to understanding the phenomenon of CC, considering the factors that affect СС of different generations. Based on the results of an online survey of 2038 Russian users, CC adoption factors for the younger generation have been identified. Based on the results of the online survey of 2038 Russian CC services users, seven factors of the CC adoption by the younger generation: difficulty of CC adoption, risk of fraud, economic and environmental benefits, hygienic issues, ownership as a status symbol, CC as a modern lifestyle, social norms, and approval of the reference group; and five clusters of the CC users have been identified.
Russia’s policy towards Northeast Asia cannot be understood independently of its general Asian strategy, primarily its pivot to Asia, which has practically become an official policy after 2014. We are witnessing two contradictory tendencies in Washington and Seoul. The Trump administration seeks to assume a tougher stance on North Korea. At the same time, South Korea’s new government is likely to be more moderate towards Pyongyang. At the same time Russian experts expressed considerable hope.
Emerging markets, to which Russia belongs to, represent a significant part of the world economy and have a tendency to expand their share. According to Sheth (Sheth, 2011), emerging markets have common marketing features. At the same time, each country has a number of specific marketing features that distinguish it from other countries and leave their mark on marketing activities of companies in this country. Understanding of marketing practices is important because it helps to analyze peculiarities of company's marketing activities, adjust existing theories and models of marketing and create new ones, that relevant to the reality of emerging markets. Also it allows adjusting the existing marketing activities to the market more efficiently. Thus, the purpose of this paper is to identify the specifics of marketing practices of Russian companies.
This two-part overview of contemporary Russian anthropology focuses in detail on the work of several scholars and situates it in the changing landscape of Russian academia. The main issue I address is debates about an academic identity of Russian anthropology as ‘historical science’. Given that in Western anthropology, history has become one of the leading modes of anthropological analysis and that the turn to history marked a radical repositioning of anthropology’s very subject, it is important to explore how such configurations of history and anthropology work in other anthropological traditions and what the reasons are for turning to history or, conversely, avoiding it, for specific national, continental and transnational anthropological schools. In this article, I explore these questions by focusing on anthropology in Russia with an aim of reassembling the relationship between anthropology and history from the point of view of the anthropology of time. I ask what temporal frameworks underscore the relationship between anthropology and history. I explore these understandings ethnographically, that is, through ethnographic interviews with Russian scholars in addition to close readings of their works.
The book is dedicated to the 100th anniversary of Russian parliamentarism. The analysis of historical experience and actual problems of development of parliamentarism in Russia, Germany and a number of other European countries is presented. The authors are leading Russian and foreign experts from a number of research centers in Russia and Europe. Materials on the analysis of the development of parliamentarism in Germany and other European countries are based on the results of the European project "Parliamentary representation in Europe: recruiting and the career of legislators in 1848-2005", implemented during the last decade.
The book is addressed to a wide range of readers - scientists, politicians, public servants, teachers and students, everyone who is interested in the history and modern experience of Russian and European parliamentarism.
Building long-term customer relations plays a pivotal role in contemporary management practice. Customer relationship management process in a company involves various different actors ranging from top management to line-level employees. One of the key areas of it is related to the utilization of corporate CRM system which serves as crucial information source in providing better customer insight. This article explores directions for improving the use of CRM system through analyzing the gaps between its perception by managers and sales representatives in a multinational pharmaceutical company. The field research is based on a quantitative data from online questionnaires. The sample consists of 219 representatives based in four emerging markets. These initial findings could be useful for other pharmaceutical companies in emerging markets.