Five Cases on Strategic Capabilities of Russian Firms
Russia is the largest country in the world, ranking 9th by population with 146.8 million people living on its territory. Russia contains 30% of the world’s natural resources, making it the most resource-rich country in the world. The Russian economy is 6th in the world in terms of GDP (purchasing power parity), according to the IMF. In the Global competitiveness report, Russia ranked 43rd out of 140. Our study of companies’ strategic capabilities is based on a comparative analysis of 5 firms operating in Russia. Three of them are domestic – SIBUR (Siberian-Ural petrochemical and Gas Company), Gazprom Marketing & Trading (part of the Gazprom group), and ByTerg, all representing exporters in the high-tech industry, and 2 multinational companies (MNCs) – Ecolab and Swilar, representing the high-tech and service industries respectively. This qualitative study, relying on semi-structured interviews, revealed that customer orientation is a crucial strategic capability, highlighted by all firms. Very important strategic capabilities also include product manufacturing and general sales capabilities (highlighted by 80% of respondents).