Defined the concept of "advertising" in the framework of cultural discourse
The main reason the so-called "crisis of education" covers not only the rap-id changes in the system of knowledge and technology, but also the changes in the labor market, the prevalence of atypical employment. As a result, the univer-sity, by definition, can not train a specialist, fully satisfying the requirements of the employer. For example, the direction of "Advertising and public relations" proposes measures to resolve the existing contradictions.
The collection contains materials of scientific-methodical conference, held 16-18 April 2015 at the Moscow University for the Humanities
Аddresses education in the field of advertising, marketing, public relations
The article discusses the role of socio-cultural advertising discourse in the process of advertising exposure. Advertising impact is defined as the soft handling. Disclosed its features in terms postpostmoderna
Television in the modern media advertising industry is losing ground. In order to keep the leading position in the market it is necessary to compete with emerging Internet channel. To do this, TV must have high-quality and personalized data on TV audience. Modern Methods of Evaluation (peoplemeters panels) can not give a complete and error-free customer information. There is a need to develop a new approach to the evaluation of the TV audience, witch would account data and features available from the new digital technologies.