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Regular version of the site

Book chapter

Megaships and developing cultural tourism in Dubrovnik

Ljubica J., Dulčić Ž.

The process of determining the impact of different variables on designing development strategies primarily involves multi-dimensional analysis of such correlations in order to, based on the data obtained by such procedures, determine the optimal strategic development model of the relevant areas. Accordingly, when we discuss the phenomenon of megaships used in tourism as an influential variable, we are talking about multi-dimensional impact of physical presence of the very vessel, and the impact that the presence of passengers on these vessels has on the receptive field. Furthermore, taking into account the fact that the tourism valorization of cultural heritage, as a valuable tourism resource, has transformed it into a fundamental factor in the attractiveness of Dubrovnik  as a tourist city as well as cruise tourism destination, development of the management model of cultural tourism as an instrument of strategic interaction between these two dimensions, presents a recipient variable. Consequently, the main objective of this paper is to define the impact of the presence of megaships on a cruise in creating an optimal model of development of cultural tourism in the city of Dubrovnik, i.e. project the results of the implementation of  thus defined model into the current tourism practice.

In book

Heidelberg: Springer Publishing Company, 2012.