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Regular version of the site

Book chapter

Modulation of choice-induced preference changes using tDCS

P. 462-466.
Rybina E., Colosio M., Klucharev V.

The theory of cognitive dissonance suggests that individuals prefer new incoming information to be consistent with already existing knowledge. Conflicting or inconsistent information results in an emotionally uncomfortable state called cognitive dissonance. Cognitive dissonance theory suggests that a choice between two similarly valued alternatives creates psychological tension (cognitive dissonance) that is reduced by a post-decision re-evaluation of the alternatives. According to the action-based model of cognitive dissonance, activity in the posterior medial prefrontal cortex (pMFC) underlies the detection of cognitive conflicts and the reduction of the dissonance. Nevertheless, the neurocomputational foundation of cognitive dissonance remains unclear. In this study, for the first time we show that cathodal transcranial direct current stimulation (tDCS) of the pMFC significantly reduced post-decision re-evaluation of the alternatives. An ongoing follow-up study that applied anodal tDCS to the pMFC preliminarily showed a tendency to increase choice-induced preference changes. Our results suggest that cognitive dissonance, underlined by the activity of the prefrontal cortex, is a part of the performance-monitoring circuitry