• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Book chapter

Customer Behavior Analysis in E-Commerce for the Prediction of Customer Loyalty

Prokhorova T., Ageychik N.

This study deals with customer experience and its impact on customer loyalty to online store. Based on already existing surveys we have tried to develop a new approach for the problem of customer loyalty in Russian emerging online market. This research looks into the matter of customer purchase history provided by Russia's largest online store of tools and equipment. In the project, we carry out a review of consumer behavior. In accordance with the conducted sample, the fact that customer loyalty can be determined by the total or average order value was denied.

In book

Edited by: M. Arslanagić-Kalajdžić, S. Kadić-Maglajlić. Sarajevo: School of Economics and Business, University of Sarajevo, 2016.