The article is about problems of developing a segmented approach to the theory of competition in the digital environment. It shows that application of this approach in the traditional markets was promising and allowed us to offer a lot of solutions to develop the theory of competition and appropriate methods of assessment the objects of its study. It reveals the changes of structural features in the digital markets. It suggests an application of the segmented approach in the digital environment and the ways of it’s further development.
Authors analyze enterprise environment development experience in the engineering universities. Authors consider the main approaches and vectors of the universities’ enterprise environment development, provide the review of the state initiatives. Article may be the base for methodical recommendations development for the universities’ enterprise environment formation.
International research confirm popularity of digital-marketing, but Russian practices in this field is less surveyed. From empirical study of 74 companies in Volga Federal District authors conducted analysis of Russian digital-marketing practices and measured relations of goals and tools in micro-, small- and medium-sized businesses.