«Хороший дизайн» в пространстве метавселенной: к постановке проблемы

Техническая эстетика и дизайн-исследования. 2023. Т. 5. № 2. С. 5–13.

Rodkin P. E.

The article actualizes design modernist principles of "good design" in the new operational, functional and semantic space of the meta-universe. The meta-universe is problematized and critically analyzed in the broad context of technological substitution, marketization, interoperability, and other socially significant phenomena of the real and digital environment. We have conducted a comparative analysis of the principles of good design by Dieter Rams and Adobe corp.; considered the current debate in science, experts and the public on the prospects of the meta-universe development, opportunities and risks associated with the design of competing with architecture; outlined urgent tasks to address problems and challenges in the selected problem area. Good design is considered as a key theoretical concept of contemporary (trendy) design, the required intellectual and humanitarian basis for conceptual management and the formation of aesthetic and ethical standards of the new socioeconomic and cultural reality that the meta-universe opens.

Keywords: дизайн, design, интероперабельность, цифровая среда, digital environment, метавселенная, metaverse, trendy design, interoperability, design theory, good design, современный дизайн, теория дизайна, хороший дизайн