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  • Стратегические альянсы промышленных предприятий как основа кластерноориентированной стратегии для инновационного развития

Book chapter

Стратегические альянсы промышленных предприятий как основа кластерноориентированной стратегии для инновационного развития

С. 41-48.
Гергерт Д. В., Пономарева Т. В.

Currently, successful business alliances are an important, crucial and one of the key strategic components in many industries and areas of production, industry and business. On the one hand, using the company's strategic alliances can increase and strengthen the competitiveness and market power, increase efficiency by gaining access to new and critical information resources and technical and technological capabilities. However, the issue there is another side of the coin, namely, according to statistics from 30 to 70% of established alliances fiasco. In other words, by alliances, do not meet the objectives of the parent companies and do not provide any competitive or strategic advantage, their success, or rather the failure does not justify the expectations imposed initially. It is important to note that over 50% of cases, the companies have entered into an alliance lost its value on the stock exchange, and some are even very quickly. The totality of the facts set out above leads to the creation of a certain paradox for companies. On the one hand, companies are faced with specific and significant obstacles in order to make the Union a smooth and successful, and on the other hand, they should and must form a larger number of unions than ever before, and have yet to rely more and more on them as a means to enhance their competitiveness, success and growth. In this article a review of the theoretical and methodological aspects of the formation of strategic alliances and presents regional industrial clusters of the Perm region, as a kind of strategic alliance.

In book

Вып. VIII. Пермь: Пермский государственный научно-исследовательский университет, 2016.