The relevance of the topic is the need to fill existing gaps in the study of micro-insurance. The goal is to identify the key factors and their influence on the development of microinsurance through the regression model. The analysis will be conducted based on the collected data for 69 countries, which include different characteristics: the level of inflation, unemployment, the Gini coefficient, the share of insurance premiums for life insurance in GDP, the index of strength of legal rights, financial literacy, index of health. The experimental variable was the percentage of the population using the services of micro-insurance. As a method of research for regression and descriptive data analysis. The expected result of the study is the determination of important characteristics that have an impact on the demand for microinsurance among the population, on what basis we can assume the expected trends in the development of microinsurance in Russia.