Воспитание в семье: цели и ценности воспитания
The article is based on the study "Change the desired image of the family in the eyes different generations in the post-Soviet space (on example of Russia and Belarus)", held in 2014 with the support of the Russian Foundation for Humanities (grant No. 14-23-01551). The ideas different generations about the nature of education and educational strategies
This paper examines the characteristics of students admitted to Russian universities with different levels of selectivity. First, we argue that students differ not only by the results of the Unified State Exam (USE), the university entrance exam, but by family and school characteristics, and by educational strategies. Next, it is shown that the probability of being admitted to the most selective HEIs is determined not only by the USE scores, but by characteristics that are not directly related to the applicants’ abilities, such as class specialisation in secondary schools, and high school location. Moreover, we have found that income has an indirect impact on the admission results: a higher level of income increases the probability of being admitted to highly selective universities through the level of investment in pre-entry coaching and the regional differences in wages. On the other hand, regional differences in costs of living decrease the opportunities of studying in selective universities. Hence, schooling and financial barriers without alternative student support can limit the participation of less affluent students in selective universities.
The article describes the features of modern parenthood, shows the need to support modern fathers and mothers, the potential of parental self-efficacy. The results of approbation of programs created to support parents are described, recommendations for the organization of a system of professional su pport and education of parents are formulated.
Innovation is one of the most important concepts that appear in the literature devoted to management and economics in recent years. This is connected with changes that occur as a result of implementing innovation in a knowledge-based economy. Innovation is such an important matter that support for it is considered both at the level of central and regional institutions (macro- and meso-level) and at enterprise level (microeconomic level). This publication focuses on discussing innovation at enterprise level, and because of the great importance of information and communication technology in the modern economy, most of the chapters are devoted to marketing innovation on the Internet. This monograph is intended for all those who are interested in the teaching aspect of innovation management, especially for students and faculty members involved in programmes and specializations devoted to innovation; managers who are interested in the behaviour of Internet users and other consumers; as well as people who want to broaden their knowledge with regard to economic innovation. The first chapter, devoted to entrepreneurship, contains a synthetic presentation of approaches to defining entrepreneurship in economic theory and delineates the relationships that exist between entrepreneurship and innovation, both in the context of the risk taken by an entrepreneur and in the context of the entrepreneurial process, which is inextricably connected with all instances of innovation. The second chapter discusses the significance of the triple helix model in local innovation systems. It shows the importance of bilateral and trilateral relationships in the university-business-government system; which in the case of open innovation are essential to reduce the risks involved in implementing innovations. The third chapter is devoted to consumer behaviour, which is an important factor that must be considered when initiating and developing the innovation process. The author presents scientific findings relating to consumer behaviour, defines the basic processes involved in this behaviour, as well as discussing trends in consumer behaviour, illustrated with numerous examples. The fourth chapter discusses the principles of innovative product management. The author defines the general concept and the types of products, innovation and innovation processes, as well as delineating the most important features of the innovation process. Particular attention is given to methods of dealing with the most difficult stage of the innovation process, referred to as the “valley of death”. In the fifth chapter, which concerns innovative brands, the author focuses on the significance of customer’s experiences in the process of building a relationship with a brand. The chapter concludes with an example of using sensory marketing in the business model implemented at Starbucks. The sixth chapter, devoted to marketing control, presents the metrics for measuring the effectiveness of marketing activities. It describes the basic principles of marketing control, discusses the assessment of marketing at the strategic level, as well as presenting a set of indicators which are useful for the evaluation of sales and distribution management and for the assessment of marketing communications, with particular emphasis on measuring the performance of online marketing. The next three chapters relate directly to marketing innovation on the Internet. In chapter seven, devoted to e-commerce, after defining the basic concepts, the author discusses the business models that dominate in online activities as well as indicating the basic forms of organization in electronic commerce. Chapter eight deals with building a marketing strategy on social media, including multi-channel communication. The author describes the process of building a community around a brand, indicates actions designed to generate consumer engagement, and discusses ways of collecting data about the recipients on social media. In chapter nine, the issue of creating value for customers in e-commerce is discussed. The author shows how this value changes in different phases of the life cycle of relationships with customers in online retailing, describes the activities characteristic to each stage of the cycle, and presents techniques which are useful in building relationships with customers. The tenth and final chapter may be useful for people who conduct classes in English. It is devoted to the use of metaphors as a teaching tool and a means for conceptualization. The chapter discusses the significance of metaphors in teaching English and gives examples of some useful metaphors connected with football which can help in conducting classes for a group of English-speaking students, as well as presenting metaphor models in academic English. This monograph is a result of the project “Innovation Management – an English-language Master’s programme supported by modern information technologies,” number FSS/2014/HEI/W/0095, funded by the Foundation for the Development of the Education System and implemented under the Measure Development of Polish Higher Education Institutions, as well as research conducted in the Faculty of Management at the Poznań University of Economics, primarily by the staff of the Department of Trade and Marketing
The paper describes new types of expert systems. The urgent problem of lack of developers who can create such systems is defined. Some requirements to organize studying process of developers are proposed. How requirements are fulfilled in the center of excellence of EC-leasing Company is shown
This study analyzes the phenomenology of socio-psychological capital viewed as a resource for psychological relations which constitutes the basis for the formation of social capital. A cross-cultural analysis of the impact of value orientations on socio-psychological capital has been performed. Based on a sample of 3 ethnic groups (Russians, n = 103; Chechens, n = 100; Ingush, n = 109), it has been demonstrated that although the impact of individual values on socio-psychological capital obeys logic, it may be culture-specific. Values of Self-Transcendence (Benevolence and Universalism) have a positive impact on the socio-psychological capital of a multicultural society, whereas values of Self-Enhancement influence it negatively. Openness to Change values positively influence civic identity but have a negative effect on perceived social capital. Conservation values positively affect the civic (Russian) identity of the representatives of the Ingush ethnic group.
The article considers a problem of the relationship of television preferences and value orientations of the Russians. The results of concrete sociological research, conducted by the author in 2013, are presented. This research, based on a nationwide survey on a representative sample of 1,600 people, was realized in frame of the project "Social and Cultural Role of the Russian TV in the National Information Space" under the auspices of the Federal Agency for Press and Mass Communication of the Russian Federation.
The article presents an investigation of the connection between self-image and the value-motivational orientation of delinquent adolescents in comparison with normatively developing adolescents. Delinquency among minors and young people is one of the most pressing social problems all over the world. Asocial behavior patterns and habits acquired at an early age in the absence of correction along the way can lead to a severe deformation of personality and the growth of recidivism. As such, it is imperative to study the mechanisms of the formation of deviant behavior. The connection between unlawful behavior of adolescents and the specifics of their self-image and value orientation is doubtless, however, this aspect is insufficiently elaborated academically. The article presents a study aimed at revealing the features of these associations in normatively developing and delinquent adolescents. The study involved 90 adolescents aged from 14 to 17. Of these 54% were boys, 46% were girls. The adolescents were divided into 3 groups: students of the 9th grade of general education schools, students of the 11th grade of general education schools, and delinquent adolescents who are registered with the Department of Juvenile Affairs. The peculiarities of the association between self-image and the value-motivational orientation of the personality of delinquent adolescents identified in the study will help in improving the system of prevention of neglect and juvenile delinquency.