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News
September 11, 2026
How to Assess Students Knowledge in the Age of AI
A researcher at HSE University has proposed a flowchart to help lecturers decide how to assess students who use artificial intelligence. It shows where the use of AI should be restricted and where it can be incorporated into the learning process. The article has been published in IT Professional.
September 9, 2026
‘Balkan Hospitality Opens Doors: Studying Dialects on the Verge of Extinction
You cannot study spoken dialects from books. Instead, you need to go to a village, seek out its elders, and earn the trust of local residents before you can record hours of spontaneous stories. This is how Natalia Muravleva, Associate Professor at the Faculty of Humanities, conducts her research. Her internship in Serbia continued her long-standing study of dialects spoken by Macedonian settlers. In this interview, she discusses how diaspora cultural centres help researchers reach informants, why native speakers need to be interviewed only in their own language (otherwise, as she puts it, they may 'break'), and how a single field season helped her finalise her monograph. She also shares warm memories of autumn in Belgrade and of colleagues with whom grammar can be discussed in three languages at once.
September 9, 2026
Scientists Train Neural Network to Generate Process Plans from 3D Models
Researchers at the HSE FCS AI and Digital Science Institute have developed CAD2TechSpec, a framework that converts 3D models of mechanical parts into machining process plans—step-by-step instructions for machine tools. The solution aims to reduce the time required for the design and preparation of technical process documentation in mechanical engineering, aircraft manufacturing, and other high-tech industries. The study findings have been published in PeerJ Computer Science.

 

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?

Имидж российских и зарубежных брендов одежды

С. 177–178.
Antonova N., Кумар А.

The article describes a study of image of Russian and foreign clothing brands among Russians (N = 175) with the help of the scale of semantic differential (SD). Factor analysis showed the differences in the image of Russian and foreign brands of clothing: the domestic brand image is more complex and includes 4 factors, while the image of foreign brands includes 2 factors.

Language: Russian
Full text
Keywords: имидж брендаconsumer behaviourbrand imagebrand perceptionвосприятие брендапотребительское поведение
Publication based on the results of:
Восприятие брендов людьми с различными стратегиями потребительского поведения (2015)

In book

V Международная научная конференция «Психология индивидуальности»: сборник материалов
М.: Литературное агентство "Университетская книга", 2015.
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