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Regular version of the site

Book chapter

Имидж российских и зарубежных брендов одежды

С. 177-178.
Антонова Н. В., Кумар А.

The article describes a study of image of Russian and foreign clothing brands among Russians (N = 175) with the help of the scale of semantic differential (SD). Factor analysis showed the differences in the image of Russian and foreign brands of clothing: the domestic brand image is more complex and includes 4 factors, while the image of foreign brands includes 2 factors.

In book

М.: Литературное агентство "Университетская книга", 2015.