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Regular version of the site

Book chapter

Демонстративное потребление и ясность я-концепции

С. 160-165.
Копа О. М.

It is important to study the determinants of conspicuous consumption. Self-concept clarity is such internal determinant in our study. Conspicuous consumption is the spending of money on and the acquiring of luxury goods and services to display publicly economic power. The results evidence that people who have a tendency to conspicuous consumption and positive attitudes to such consumption have a high level of self-concept clarity.