«Социальное проектирование в контексте молодежных инициатив»
In article the criticism of modern approaches of schools to assessment of social projects is given, it is the case of external evaluation of local community schools' projects is given.
The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics.