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Regular version of the site

Book chapter

Социальный аспект внутреннего маркетинга организации

С. 416-419.
Макарова Е. А.
In modern competitive conditions scope of the internal marketing concept isn't limited only to management of the organization because often traditional marketing policy isn't effective. In this case part-time marketers become the main participants of communication with the consumers, their attitude to the customers, company representation determine the future of the product on the market and govern the social trend of communication.