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Regular version of the site

Book chapter

«Словно мухи, тут и там...»: слухи как источник коммуникации в пространстве постфольклора

С. 7-11.

The article is devoted to such ambiguous phenomenon as gossip. It is considered as a kind of people’s version of history, as a kind of informal communication, as creator of world picture and as specific genre of speech. According to the author, gossip quite conform to postfolklor. For example, as in the case of «ingenuous» literature, interest for gossip is not due to its artistic qualities but to circumstances of appearance. As other forms of postfolklor rumors can come far out of causing sphere. Besides, the Internet is not only an effective channel of gossip, but also gives new characteristics to communication - anonymity multiplied by anonymity. Using rumors as commercial advertising, which received the name of «viral marketing» is an indication of postfolklor. In addition, gossip with the informational component, mechanism of public opinion, sentiments and psychological influence produces another « measure» - postfolklor. This allows to expand the using of «auditorial culture» as a source for historical reconstruction of processes (especially latent).

In book

Edited by: С. Ю. Неклюдов М.: Форум, 2015.