Стереотип как элемент лингвокультурологии
Great Schism of 1054 was primary a local event of a moderate impact on multi-levelled ties within the world of European Christianity. After some time the bias against “Latins” had nevertheless outweighted the reasons of real politics and practices of everyday communication. Some argue that the change in the perception of the West was caused by the reorientation of the Western religious policy after the IV Crusade. The study of the perception of the Poles and their religion by Rusian bookmen shows however that the dynamics of interconfessional relationship in the Eastern Europe was more complicated. The sources give us examples of the dislike against “Latin” neighbours in the 12th century and the religious tolerance in the 13th century as well. It is true that the perception of neighbours was largely determined by the politics, but what we need is a more differentiated approach based on a more detailed view of relationship between two peoples.
In modern Polish press has become the main source of the image of Russia. Russian discourse rather slowly updated with new symbols, signs and unifying ideas. This is partly due to the fact that the current set of stereotypes about Russia is important for the Polish society as an element of own identity. Representation of modern Russia in the Polish press is quite scant - journalistic rhetoric is largely based on a very limited set of topos. However, as noted in the article, in recent years there is a deformation of toposes, and their imposition on each other, changing their typical set of connotations and reduced diversity. Simultaneously, there is a trend toward depersonalization Russia's image - it's becomes both less variable and negative. Refusal of a deep and structured perception means that information warfare advanced quite far and propaganda impact on the deepest level, where arise or transform persistent stereotypes and emotional memory of society. image of Russia; Poland; the press; social stereotype; propaganda; topos; intercultural communication
The article discusses the conceptions of the Russians that are held by the contemporary Chinese. The research draws on popular literature on Russia, published in China during the last ten years, as well as on Chinese Internet materials and the author's own fieldwork. It is peculiar, the author notes, that in the sources studied, there are scarce mentions of the attributes that are common for both the Chinese and the Russians; whereas what is typically underlined is the controversial nature of the Russians, which is conceived as a negative feature or even a hindrance to mutual understanding. Relationships between the spouses or between different generations within a Russian family, as the contemporary Chinese see them, appear rather far from their own ideal. At the same time, the upbringing of children in Russia is assessed fairly positively, while the image of the Russian woman has much appeal among the residents of contemporary China.