Трансформация образа России в современной польской периодике

Вестник Пермского университета. Серия: Российская и зарубежная филология. 2014. № 4. С. 214–219.

Ofitserov-Belskiy D. V.

In modern Polish press has become the main source of the image of Russia. Russian discourse rather slowly updated with new symbols, signs and unifying ideas. This is partly due to the fact that the current set of stereotypes about Russia is important for the Polish society as an element of own identity. Representation of modern Russia in the Polish press is quite scant - journalistic rhetoric is largely based on a very limited set of topos. However, as noted in the article, in recent years there is a deformation of toposes, and their imposition on each other, changing their typical set of connotations and reduced diversity. Simultaneously, there is a trend toward depersonalization Russia's image - it's becomes both less variable and negative. Refusal of a deep and structured perception means that information warfare advanced quite far and propaganda impact on the deepest level, where arise or transform persistent stereotypes and emotional memory of society. image of Russia; Poland; the press; social stereotype; propaganda; topos; intercultural communication

Keywords: Польша, propaganda, пропаганда, образ России, Poland, air pressure, intercultural communication, socio-cultural stereotypes, the image of Russia, ethno-cultural stereotypes, топос, пресса, социальные стереотипы, complement topos, межкультурные коммуникации