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Regular version of the site

Book chapter

Демотиваторы в США и России: попытка сравнительно-сопоставительного анализа

С. 125-137.

The article deals with the comparison of American and Russian demotivators from the point of view of adoption in the context of the globalization process. The article touches upon the classification of demotivators according to the subject and the connection between the genre and precedent phenomena. It is concluded that Russian demotivators are developing dinamically, possessing both adopted and original features.