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News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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Англоязычная политическая карикатура в социокультурном контексте

Вестник Российского университета дружбы народов. Серия: Теория языка. Семиотика. Семантика. 2025. Т. 16. № 1. С. 61–76.
Павлина С. Ю.

This research is set in the framework of sociolinguistics and employs the Multimodal Critical Discourse Analysis. The article contains the contrastive analysis of British and American political cartoons that are viewed as multimodal texts embedded in social and cultural landscapes. To shape their messages the authors employ verbal, iconic, graphical and colour codes which interact with each other and broad contexts building intersemiotic and intertextual ties. So far these aspects haven’t been studied in regard to different variants of one and the same language. The present research aims to fill this gap in modern scholarship. The sample includes 150 British and 150 American political cartoons published by The Guardian and US Today in 2020–2021. The analysis of British and American cartoons reveals that their authors tend to use similar resources to make the cartoons appealing, such as grotesque, visual metaphor, bisociation and periphrasis. The difference lies in their employment of the graphical mode. British cartoonists use it to express different prosodic features, to allude to some musical context, which makes British cartoons more polyphonic than American ones. The research also revealed marked differences in sources of intertextuality that encompass national symbols, historical background, symbols of power. However, both British and American cartoons tend to draw on similar elements of world cultural heritage, using Bible as a prior text.

Research target: Philology and Linguistics
Language: Russian
DOI
Keywords: intertextualityинтертекстуальностькреолизованный текстmultimodal textsemiotic codesсемиотические коды
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