The paper highlights the problems of genre from the cognitive perspective and proponds a cognitive model of the travelogue Reisebilder by Heinrich Heine.
The article contains a review of the evolution of style and genres of mass literature as products of mass consumption. We identify two concurrent trends in the development of contemporary mass literature. First, there is a growing integration of the various genres of popular literature. Second, there is differentiation, accentuating a unique and original personality of the author. A stylistic platform for both tendencies is the genre of fantasy. This genre is close to a social mythology, and is able to deliver a non-trivial content of branding (narratives, themes and plots, legends, striking names).Thus, fantasy provides opportunities to effectively integrate the popular literature with artifacts and technologies of other cultural industries in particular, and economy of consumer society in general.
The paper examines some classical cases of adaptation of western genre in the USSR.
This article traces the transformation of a genre of the review, traditional for the Russian journalism. This article offers the description of the speech structure of the review, based on the semantic category of an evaluation. The contemporary review occurrs not within a discourse of culture anymore, but also as a part of political or marketing communication within media environment.
The book provides a wide spectrum of studies in anthropoplogy, phenomenology, and literature studies centered around the idea of travelling in Western civilization. The authors explore factual ad fictional travelogues from dozens of methodological stances and conclude that the pivital role of journeys in space is the common denominator for various aspects and periods in the past and present cultural matrix.
This article describes linguistic peculiarities of a column - one of the most popular and scantily explored genres of contemporary journalism. This genre, initially intended for commenting the political events, is undergoing transformation under the influence of non-professional authors, still keeping its basic features.
Russian media environment still goes through technological and language renovation. Under the influence of public politics carried out mostly through the mass media the journalistic genre of a column is transformed. For a non-professional columnist his/her social position appears to be more important than the literary abilities and genre structure. This paper points out that incumbent politicians use columns in the media for their pragmatic purposes, and this opportunity itself indicates the change of the status of a journalistic text.