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Regular version of the site

Book chapter

Маркетизация университета

С. 214-227.

Usually marketization is associated with the commercialization as the desire for recovery of the profit. This means replacing the educational functions to the provision of services, with all the unfortunate consequences. However, such an approach is superficial and emotional. The orientation of higher education on the client is very appropriate. Moreover, it is able to put a lot into place.

In book

Маркетизация университета
Вып. 43: "Что такое хорошо и что такое плохо?" в прикладных моралях. Тюмень: Научно-исследовательский институт прикладной этики, 2013.