the article describes methods of employing aphorisms of American presidents as a useful component of mastering language skills. High officials' sayings do not only explain how to hold an impressive and comprehensive political discourse but give an insight into the background knowledge, culture, history and religion of the country where they appeared. the article givessome analysis of both modern sayings and those of the past showing how their application can help to trace the appearance and development of the present-day American society, making the dialogue ofd cultures more meaningful and constructive.
In the age of extreme expansion of information space and origination of new communication technologies a modern human lives in a particular audio-visual medium. Significant changes in political and economical life of German-speaking society in the second half of the 20 century have constant impact on vocabulary content of the modern German language. In particular, the scope and content of the modern German phraseology are significantly influenced by mass media. The article discusses the sources of origin of winged expressions oriented at mass culture and mass media. Semantics and peculiar features of functioning of phraseological units of the German language are analyzed with consideration for political, economical and social changes in the German society.
this article considers methods of comicality achievement in german language, namely deals with idiomatic expressions. Figurative linguistic means are analyzing in the context of their transformations – language game