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  • ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”
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August 25, 2026
Scientists Develop Algorithm for More Reliable Processors in Data Centres
Researchers from HSE MIEM and Samara University have developed the LRF-3D algorithm to automatically bypass idle nodes in three-dimensional networks-on-chip. Thanks to its hierarchical architecture, the algorithm outperforms existing solutions in both speed and path accuracy, improving processor reliability for use in data centres, supercomputers, and AI computing. The source code and test results are publicly available.
August 24, 2026
Researchers Develop Method for Direct Generation of Regulatory DNA
Researchers at HSE University have developed a model for generating promoters and enhancers—DNA sequences that regulate gene activity. The model works directly with DNA nucleotides, without first transforming them into a continuous numerical representation. This solution could be useful for applications in synthetic biology and gene therapy. The study results were presented at the ICLR 2026 Workshop ‘Generative AI in Genomics (Gen^2): Barriers and Frontiers.’
August 21, 2026
Social Integration: At the Crossroads of Knowledge and Values
The International Laboratory for Social Integration Research (ILSIR) at HSE University studies the challenges faced by vulnerable groups and explores ways to help them participate fully in everyday life. To develop effective solutions, the laboratory’s researchers combine cutting-edge methods with practical fieldwork. In this interview with the HSE News Service, Laboratory Head Elena Iarskaia-Smirnova discusses the laboratory’s work.

 

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ОЛЬФАКТОРНЫЕ МЕТАФОРЫ ОПИСАНИЯ ПАРФЮМЕРНОЙ ПРОДУКЦИИ “JO MALONE”

С. 189–195.
Гордиенко Т. А., Smirnova A.

The article is devoted to the investigation of the verbalization of olfactional experience in the communicative practice of video-blogging. The relevance of the work is due to the interest of modern linguistics in the study of language in its relationship with sensory perception and development of sensory marketing.  The aim of the study is to identify and analyze the frequency domains-sources of metaphor used to describe aromas of perfume brand «Jo Malone». The material was a body of 10 videos of English-speaking bloggers. During the analysis, the most productive models of metaphorical transfer were identified. The results of the study demonstrate the specificity of speech effects and cognitive mechanisms used to transmit subjective sensory experience in a digital environment.

Language: Russian
Full text
Keywords: метафораЛингвосенсорика metaphorольфакторный опытolfactory experiencelinguistic and sensory studies Jo MaloneJo Malone

In book

XXVII Всероссийская студенческая научно-практическая конференция Нижневартовского государственного университета
Ч. 4: Гуманитарные науки. , Нижневартовск: Нижневартовский государственный университет, 2025.
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