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  • МЕТАФОРИЗАЦИЯ ОЛЬФАКТОРНОГО ОПЫТА (НА ПРИМЕРЕ ОПИСАНИЯ ПРОДУКТОВ JO MALONE)
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News
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.
October 7, 2026
‘Our Team Consists of True Leaders in Their Respective Academic Disciplines
The HSE International Centre of Decision Choice and Analysis studies a wide range of methods for analysing decision-making and possible scenarios for the development of natural, socio-economic, and political phenomena using various mathematical models. The application of advanced mathematical methods to forecasting helps to prevent negative outcomes and avoid erroneous decisions. The HSE News Service spoke to the centre’s director, Prof. Fuad Aleskerov, about its work.

 

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МЕТАФОРИЗАЦИЯ ОЛЬФАКТОРНОГО ОПЫТА (НА ПРИМЕРЕ ОПИСАНИЯ ПРОДУКТОВ JO MALONE)

С. 23–29.
Гордиенко Т. А.

This article investigates the verbalization of olfactory experiences, in particular, the metaphorical potential of units used to describe the Jo Malone perfume products. The article analyzes texts presented on the official website of «Jo Malone», as well as customer video reviews of this perfume brand. It establishes that metaphor is an effective method of describing perfume. In the work, such frequency domains are PERFUME=FRUIT, PERFUMES=FRESHNESS and PERFUME=FLOWER. The results of this study can be applied in further research on perfume discourse and in courses for both humanitarian and marketing majors.

Language: Russian
Full text
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Keywords: метафораЛингвосенсорика metaphorlinguistic sensoryпарфюмерный дискурсольфакторный опытolfactory experienceperfume discourse

In book

ЧЕЛОВЕК И ТЕКСТ. Материалы VII Международной лингвокультурологической конференции (г. Ульяновск, 16 апреля 2025 г.)
Ульяновск: Ульяновский государственный университет, 2025.
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