Book chapter
Методы улучшения параметров динамики проекта на основе анализа макромодели.
In book

The article is devoted to the search for factors of transnational corporations' success on the Russian market. Advantages of TNCs in comparison to other companies are analyzed. At the same time, the failure of several TNCs in Russia has shown that having those advantages is no guarantee for success on the market. The writer describes the results of her research into the activities of thirty TNCs and draws conclusions about the key factors of success in Russia.
In this work is presented a new approach to the designing of intelligent systems of the control of the shareholder value for the vertical-integrated Financial Corporation (VIFK). Developed system based on using of system-dynamics methods for the simulation of the synergic interaction between different business directions of VIFK for the target of shareholder value maximization. Note, the described system has been successfully introduced in biggest Russian banking groups and it is used for the preparing of strategic decisions.