Методология case study в исследованиях и менеджмент-образовании: проблемы и перспективы использования
The European Conference on Research Methodology for Business and Management Studies was established 17 years ago. This event has been held in countries across Europe, including Ireland, England, France, Malta, Portugal, Spain to mention only a few of the countries who have hosted it. The conference is generally attended by participants from more than 25 countries. The Electronic Journal of Business Research Methods (indexed by Scopus) publishes a special edition of the best papers presented at this conference. Academic Conferences and Publishing Limited (ACPIL) promotes excellent academic research through its conferences and publications activities.
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The article features a new technique of work motivation diagnostics based on the new developed concept of motivational task. A motivational task is a tool for self-appraisal of the field of motivational objects allowing further reconstruction of motivational space. The conditions of the motivational task resolution have been implemented in the diagnostic procedure “Motivational Map”. The diagnostics procedure consists in multiple visual appraisal of 16 motivational objects (J.Nuttin) within a dimensional graphic space determined by 6 evaluation scales. To indicate the geometric patterns that reflect the relationship between motivational objects used the term subjective motivation space, based on the definition of subjective psychological space in modern models of multidimensional scaling. Conditions of motivational tasks are: ranking of motivational objects, determination of the subjective center of motivational space, multiple comparative evaluation of motivational objects, successive refinement of estimates motivational objects, adjusting the motivational space with a view of placing high priority motivational object. Approbation of new assesment technique was conducted on a sample of 206 financial specialists and included two series - test and retest. Collected results were compared with the scores received with the help of standard questionnaires. The construct validity of the methodology was assessed by means of the regression analysis. The scales used in the standard methodologies of work motivation assessment served as the independent variables, while the parameters registered by the developed methodology served as the dependent variables. In the course of validity analysis 32 highly important regression models were established. The results of psychometric verification of validity and reliability are presented in the article.
In the article there were identified peculiarities of the analysis methodology of innovation's value, which are adequate to the current state of the economic system and the level of development of science. There were proved that the peculiarities of the methodology are related with the use of evolutionary approach, taking into account the bifurcation process, synergies, depending on the path of development.
This article discloses the case method’s essence as a research strategy, the framework methodology and the research studies’ design in management. Strengths and weaknesses of case method usage in masters’ of management research studies are reviewed in this work. The author discusses the prospects of using case method in business education, problems that might be encountered in business research and compares teaching and research cases as tools to build students’ research competency. Practical guidelines on how to use case method in masters’ of management programs are given in the conclusion. This article discusses several aspects of case studies as a research method. These include research and teaching cases’ comparative analysis, methodology and research design, strengths and weaknesses of case study as a research method.
The ethnographic tradition in which this research was conducted requires the nurturing of close and trusting relations between researchers and respondents. Building and maintaining this level of closeness, it transpired, also demanded significant emotional labour from all those involved since it meant overcoming the mistrust and inequality that haunt the research process. We addressed this by modelling our relations with respondents on the everyday practices of the group itself. We also tried to move beyond a purely formal commitment to ‘equality’ in our relations by recognising the equal right of the respondents to question and ‘research’ us. Adopting such an approach, however, had an unanticipated consequence; our interlocutors persistently expected ‘something extra’ from us and, through tests and provocations but also demonstrations of affection, turned the research process on its head, making themselves the agents and us the dependents in the research relationship
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.
The article describes the process of collecting data on the territory of the industrial neighborhood as Uralmash. It shows how it can be realized in the strategy of the ethnographic case study. The article aims to outline the methodological portrait of the conducted research: to indicate the access to the field, the specifics of conducted tandem interviews, as well as workers as a group of informants. The collection of data based on a clone methodology creates the opportunities for comparisons the similar neighborhoods under different contexts.