• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • A
  • A
  • A
  • A
  • A
Обычная версия сайта
  • RU
  • EN
  • HSE University
  • Publications
  • Books
  • 12th International marketing trends conference, Paris, France. ESCP Europe, 2013. 17-19 January 2013
  • RU
  • EN
Расширенный поиск
Высшая школа экономики
Национальный исследовательский университет
Priority areas
  • business informatics
  • economics
  • engineering science
  • humanitarian
  • IT and mathematics
  • law
  • management
  • mathematics
  • sociology
  • state and public administration
by year
  • 2027
  • 2026
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
  • 1985
  • 1984
  • 1983
  • 1982
  • 1981
  • 1980
  • 1979
  • 1978
  • 1977
  • 1976
  • 1975
  • 1974
  • 1973
  • 1972
  • 1971
  • 1970
  • 1969
  • 1968
  • 1967
  • 1966
  • 1965
  • 1964
  • 1963
  • 1958
  • More
Subject
News
May 25, 2026
HSE Scientists Train Neural Network to 'Hear' Faults in Electric Motors
Researchers at the AI and Digital Science Institute of the HSE Faculty of Computer Science have developed a new method—the Signature-Guided Data Augmentation (SGDA) framework—that achieves 99% accuracy in motor fault detection and 86% accuracy in fault classification. The application of this approach can reduce industrial equipment repair costs, minimise downtime, and improve production safety. The study results have been published in Engineering Applications of Artificial Intelligence.
May 25, 2026
'The Humanities Serve as a Conscience'
Maria Mizernaia studies Soviet literature and the history of book publishing. In this interview for the HSE Young Scientists project, she discusses plans to publish a novel about besieged Leningrad, AI-provoked reflections on what it means to be human, and how novels can help satisfy our dopamine hunger.
May 25, 2026
Is It Possible to Predict a Citys Life Based on the Shape of Its Neighbourhoods?
Is it possible to predict, based on the configuration of streets and buildings, where a café will open or where traffic congestion will occur? Participants in the Spatial Analysis and Modelling of Urban Processes research and study group use open data and machine learning to identify universal patterns. Alexander Sheludkov and Eduard Somov discuss the purpose of comparing cities, the need for new forms of urban statistics, and how open data is transforming approaches to urban studies.

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!

Publications
  • Books
  • Articles
  • Chapters of books
  • Working papers
  • Report a publication
  • Research at HSE

?

12th International marketing trends conference, Paris, France. ESCP Europe, 2013. 17-19 January 2013

Issue 12. P. : ESCP Europe-Universita Ca'Forcari Venezia, 2013.
Academic editor: D. Andriani
Editor-in-chief: F. Conchon

The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms.

 

Chapters
Reciprocity theory of marketing for non profit organizations
Novatorov E. V., , in: 12th International marketing trends conference, Paris, France. ESCP Europe, 2013. 17-19 January 2013Issue 12.: P.: ESCP Europe-Universita Ca'Forcari Venezia, 2013. Ch. 2 P. 73–151.
The author deconstructs the prevailing conceptualization of non-profit marketing and concludes it rests on three principles: voluntary exchange, an open system organization, and self-interest motivation. A review of the genesis of these principles revealed that alternative principles were ignored in the social science literature. Based on a qualitative analysis and critical hermeneutic approach a revised ...
Added: February 18, 2013
A plea for methodological pluralism in marketing science: the case of non-profit marketing concept
Novatorov E. V., , in: 12th International marketing trends conference, Paris, France. ESCP Europe, 2013. 17-19 January 2013Issue 12.: P.: ESCP Europe-Universita Ca'Forcari Venezia, 2013.
The article suggests to adopt a pluralism methodological approach in marketing science. Using controversy over marketing to nonmarketers problem paper traces evolution of the issue in context of research methodology and discusses alternative methodological approaches and research paradigms. ...
Added: April 3, 2013
Research target: Economics and Management
Priority areas: management
Language: English
Keywords: некоммерческие организацииНКОpublic governancenonprofit organizationsобщественное управлениеметодология исследованияnonprofit marketingresearch methodologyнекоммерческий маркетинг
12th International marketing trends conference, Paris, France. ESCP Europe, 2013. 17-19 January 2013
Similar publications
БАЗОВЫЕ ТАБЛИЦЫ «ЗАТРАТЫ-ВЫПУСК» ЗА 2021 ГОД: НЕКОТОРЫЕ АСПЕКТЫ ПРИМЕНЕНИЯ В ИССЛЕДОВАНИЯХ
Kalinin A. M., Проблемы прогнозирования 2026 № 1 С. 45–55
Rosstat's publication of basic input–output tables for 2021, given the five-year periodicity of such materials, represents a significant event for Russian economic science. The article provides an overview of some of the features and properties of the published tables and the results of their use for the analysis of technological changes and import dependence. It ...
Added: May 26, 2026
Китай как новая экономическая империя: проблемы роста и модели взаимодействия с государствами Глобального Юга
Tkachuk A., Романова В. В., Экономические науки 2026 № 2 С. 561–565
Актуальность статьи обусловлена трансформацией мирохозяйственных связей под влиянием Китая. Степень разработанности отражена в полярных оценках экспансии КНР. Объект — экономическая экспансия Китая, предмет — модели взаимодействия со странами Глобального Юга. Методология базируется на геоэкономическом подходе и концепции асимметричной взаимозависимости. Практическая значимость заключается в выявлении рисков долговой и технологической зависимости и рекомендациях для стран-партнеров по выстраиванию сбалансированного сотрудничества. ...
Added: May 26, 2026
ОЦЕНКА ВОЗДЕЙСТВИЯ АДРЕСНЫХ (ПЕРСОНАЛЬНЫХ) САНКЦИЙ США НА РОССИЙСКИЕ КОМПАНИИ В 2014-2023 ГГ.
Kalinin A. M., Вопросы экономики 2025 № 8 С. 26–43
The study of the consequences of the application of individual sanctions instruments at the level of industries or segments of the economy allows us to assess the components and factors of overall sustainability, the effectiveness of the state policy. The paper provides an econometric assessment of the impact of US SDN list sanctions on Russian ...
Added: May 26, 2026
ФАКТОРЫ ИНВЕСТИЦИОННОЙ АКТИВНОСТИ В РОССИЙСКОЙ ЭКОНОМИКЕ: ВЫВОДЫ 2022 Г
Kalinin A. M., Проблемы прогнозирования 2024 № 1 С. 35–53
The dynamics of the Russian economy in 2022 did not develop along the trajectories expected in most forecasts. Investments in fixed assets, contrary to expectations, decreased slightly; some industries have seen growth. The article offers an analysis of the 2022 results from the point of view of justification of views on the factors determining investment ...
Added: May 26, 2026
ИМПОРТОЗАВИСИМОСТЬ И ИМПОРТОЗАМЕЩЕНИЕ В РОССИИ: ОЦЕНКА НА ОСНОВЕ ТАБЛИЦ РЕСУРСОВ И ИСПОЛЬЗОВАНИЯ
Kalinin A. M., Проблемы прогнозирования 2024 № 2 С. 21–33
The article discusses issues related to the assessment of import dependence and the results of the import substitution policy in the period 2016–2020. An overview of options for assessing import dependence indicators is provided, and the possibility of using resource and use tables published by Rosstat is substantiated. The main analysis tool is calculated tables ...
Added: May 26, 2026
ЧЛЕНСТВО РОССИИ В ВТО: ОЦЕНКА ВОЗДЕЙСТВИЯ НА ВНЕШНЮЮ ТОРГОВЛЮ
Kalinin A. M., Вопросы экономики 2023 № 7 С. 100–114
The paper assesses some of the consequences of Russia’s accession to the World Trade Organization (WTO). Whereas much discussion about its costs and benefits happened during the WTO negotiations and in the first years after the accession, there was little said on the real consequences afterwards. The aim of the research is to assess the ...
Added: May 26, 2026
СОКРАЩЕНИЕ ИНОСТРАННОГО ПРИСУТСТВИЯ В РОССИЙСКОЙ ОБРАБАТЫВАЮЩЕЙ ПРОМЫШЛЕННОСТИ: РЕЗУЛЬТАТЫ 2022 Г. И БЛИЖАЙШИЕ ПЕРСПЕКТИВЫ
Kalinin A. M., Общество и экономика 2023 № 4 С. 53–63
The withdrawal of foreign companies from the Russian market due to a change in the political situation has been a new trend for the Russian economy. The study shows that the actual scale of closure of foreign legal entities is insignificant, and even smaller than in previous years: the maximum number of legal entities was ...
Added: May 26, 2026
ИСПОЛЬЗОВАНИЕ ПРИНЦИПА КЛИЕНТОЦЕНТРИЧНОСТИ В ГОСУДАРСТВЕННОМ УПРАВЛЕНИИ: ПОВЕСТКА ВНЕДРЕНИЯ
Kalinin A. M., Вопросы государственного и муниципального управления 2023 № 3 С. 7–25
Customer-centricity (client-centricity) is a new concept for Russian public governance. However, since 2022, the implementation of the relevant principles has been brought to the level of a national strategic initiative. The article proposes an analysis of the issues to be considered when implementing customer-centricity in the practice of government agencies and institutions. The article examines ...
Added: May 26, 2026
Оценка влияния внешних факторов на цифровую зрелость органов государственного управления в субъектах Российской Федерации
Styrin E. M., Ataeva A., Жатикова Д. В. et al., Регион: Экономика и Социология 2026 № 2 С. 31–55
There remains a pronounced interregional differentiation in the level of digital development across the Russian Federation, which necessitates a comprehensive analysis of the factors influencing the digital maturity of public administration bodies in the country’s regions. This article offers a quantitative assessment of the impact of external socioeconomic, institutional, and technological factors on the level ...
Added: May 26, 2026
Reliability and Statistics in Transportation and Communication: Ecosystems for Smart Connectivity and Intelligent Mobility. Selected Papers from the 25th International Multidisciplinary Conference on Reliability and Statistics in Transportation and Communication, RelStat-2025, October 16–18, 2025, Riga, Latvia
Switzerland: Springer Publishing Company, 2026.
In this volume of “Lecture Notes in Networks and Systems” we are pleased to present the proceedings of the 25th International Multidisciplinary Conference on Reliability and Statistics in Transportation and Communication” (RelStat-2025), which took place in hybrid form in Riga, Latvia on October 16–18, 2025. This event belongs to a con ference series started in ...
Added: May 25, 2026
Demand for consumer loans in Russia: How strong is the interest rate channel of monetary policy?
Шелованова Т. И., Синяков А. А., Russian Journal of Economics 2025 No. 11 P. 47–75
The booming retail trade and the above-target consumer prices inflation in 2023–2024 in Russia, amid tightening monetary policy stance, raise an issue of the strength of the monetary policy interest rate channel. The focus of our paper is the interest rate elasticity (given inflation expectations) of a household’s loan request probability. We argue that a ...
Added: May 25, 2026
Региональная экономика и развитие территорий : сборник научных статей. Вып. 19
Kaisarova V. P., Коклев К. С., СПб.: Издательство СПбГЭУ, 2025.
The article examines the trends in the development of territorial accessibility of public transport for the population of the largest city based on the geoinformation analysis of the spatial features of its infrastructure. The article provides a transport dynamic for the period 2015-2024 based on cluster analysis of data on individual types of transport and ...
Added: May 25, 2026
Unemployment and online job boards in Russia: A Beveridge curve perspective
Paklina S., Parshakov P., Teplykh G., The Journal of the New Economic Association 2026 Vol. 70 No. 1 P. 279–301
This paper investigates the relationship between online recruitment and unemployment in Russia within the Beveridge curve (the unemployment–vacancy curve) framework. Using panel data for 81 Russian regions over the period 2006–2022, we examine how the expansion of online job boards affects regional unemployment dynamics. The empirical analysis is based on fi xed- effects and instrumental- variable ...
Added: May 22, 2026
Effects of the ECB’s monetary policy on sovereign bonds pricing
Rincon C. J., Alekseeva O., Vukovic D. et al., Risk Management 2026 No. 28 Article 38
This study examines the long-term effects of the European Central Bank’s (ECB) unconventional monetary policy (UMP) interventions on the yields of sovereign bonds in the Eurozone. Using a sample of 14 European countries from January 2009 to December 2023, our findings indicate that increases of 1 billion euros in the ECB’s balance sheet are associated ...
Added: May 22, 2026
Проблемы интеграции культурного наследия в креативные индустрии Республики Тыва
Монгуш В. Р., Novikova A., Креативные индустрии 2026 Т. 2 № 1 С. 23–41
This article analyzes the historical and cultural background, as well as the current situation and development prospects of the creative industries ecosystem in the Republic of Tuva. A comparative analysis of this remote, subsidized region and its neighbors, the Sakha Republic (Yakutia) and Krasnoyarsk Krai, revealed its strengths, vulnerabilities, and strategies of young creative professionals ...
Added: May 21, 2026
АНАЛИЗ ИННОВАЦИОННОЙ ИНФРАСТРУКТУРЫ ВУЗОВ РОССИИ
Zizin A., Plotnikov S., Деева В. В. et al., Инновации и инвестиции 2025 № 6 С. 36–39
The article is devoted to the study of the innovative infrastructure of Russian universities. The importance of developing innovative infrastructure, the practice of their formation (using the example of the country's leading universities) is studied. A classification of infrastructure objects is given and the effectiveness of their use in the practice of Russian universities is ...
Added: May 21, 2026
ТЕХНОЛОГИИ В КОРПОРАТИВНОМ ИННОВАЦИОННОМ ПРЕДПРИНИМАТЕЛЬСТВЕ
Plotnikov S., Деева В. В., Тенденции развития науки и образования 2023 № 102-2 С. 113–120
In the scientific article are considered the main technologies of corporate innovative entrepreneurship. Each technology is examined separately, which allows for understanding the purposefulness of using each tool in practice at your company. ...
Added: May 21, 2026
ЦИКЛЫ КИТЧИНА И СУЩНОСТЬ ИХ ПРОЯВЛЕНИЯ
Plotnikov S., Деева В. В., Деева А. В., Тенденции развития науки и образования 2023 № 102-2 С. 64–67
Short-term cyclicity in modern economic systems is caused by a number of factors, including insufficient information. Information about the state of the market, supply and demand is received with a delay due to the processes of its collection, processing and dissemination. The time lag in obtaining information affects the business activity of enterprises, since they ...
Added: May 21, 2026
Understanding emotions through biological motion in autism spectrum disorder: A systematic review
Gavrilova E., Novoselova K., Myachykov A. et al., Research in Autism 2026 Vol. 132 Article 202833
Background Body movements convey crucial insights into emotions. Although autistic individuals may process these cues differently, the specific factors influencing emotion-from-motion perception in autism remain poorly understood. This systematic review synthesizes current research and highlights key findings in this area of study. Objectives This systematic review aimed to assess autistic individuals’ ability to recognize emotions through biological motion (operationalized via ...
Added: April 14, 2026
Успешность преодоления личных неудач участниками НКО: адаптация модели Шеперда
Десятова М. И., Zangieva I., Журнал исследований социальной политики 2025 Т. 23 № 4 С. 709–724
Non-profit organizations have become an important part of the social support system. However, the sustainability of their activities largely depends on employees’ ability to cope with personal failures arising from high emotional demands, resource scarcity, and working with vulnerable groups. Despite the significance of this process, the mechanisms by which personal failures are overcome in ...
Added: January 14, 2026
Being Innovative or Being on the Safe Side - Managing the Risk of Failure
Meissner D., Salati Marcondes de Moraes G. H., Brandão Fischer B. et al., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2025. No. WP BRP /STI/2025.
Innovation has long been at the center of debates in economics, management, and organizational studies. However, innovation is never free of uncertainty and risk. Every act of innovation implies a departure from established paths and a willingness to embrace the unknown. From the beginning it's never clear if there is an audience which appreciates the ...
Added: November 28, 2025
Развитие сектора НКО в странах БРИКС: сравнительный анализ динамики, правовых рамок и международного сотрудничества
Diskin I. E., Telitsyna A., Vasilyeva A. et al., Общественные науки и современность 2025 Т. 4 С. 122–135
The article provides comparative analysis of the development of nonprofit organizations (NPOs) in BRICS countries (with the exception of Russia and China, with their unique regulatory approaches to NPO activities, requiring a separate, in-depth study). Key parameters are examined: dynamics of the number of NPOs, level of public participation, legal regulation, intensity of international cooperation, ...
Added: November 20, 2025
Enabling the ‘Education Revolution’ through the Sustainability Mindset Principles
Cripps K., Ivanova E., Sridaran K. et al., / Series 0 "0". 2024.
Imagine a world where individuals are considering the impact on the long term of the decisions they are making. Where, as they analyze information, they wonder who are the stakeholders impacted – extending beyond the traditional ones to include Nature, the ecosystem as a stakeholder, and the next generations. Imagine young people reminding each other ...
Added: November 5, 2025
«Подводные камни» нерыночной самоорганизации
Jakobson L. I., Журнал Новой экономической ассоциации 2025 № 1(66) С. 224–244
The purpose of the paper is to identify the objective circumstances limiting the effectiveness of self-organization. Self-organization is viewed as a type of relationship among individuals and organizations based on the norms other than those of remuneration which are typical of market institutions or the norms generated by the right to coercion inherent to the ...
Added: September 11, 2025
  • About
  • About
  • Key Figures & Facts
  • Sustainability at HSE University
  • Faculties & Departments
  • International Partnerships
  • Faculty & Staff
  • HSE Buildings
  • HSE University for Persons with Disabilities
  • Public Enquiries
  • Studies
  • Admissions
  • Programme Catalogue
  • Undergraduate
  • Graduate
  • Exchange Programmes
  • Summer University
  • Summer Schools
  • Semester in Moscow
  • Business Internship
  • Research
  • International Laboratories
  • Research Centres
  • Research Projects
  • Monitoring Studies
  • Conferences & Seminars
  • Academic Jobs
  • Yasin (April) International Academic Conference on Economic and Social Development
  • Media & Resources
  • Publications by staff
  • HSE Journals
  • Publishing House
  • iq.hse.ru: commentary by HSE experts
  • Library
  • Economic & Social Data Archive
  • Video
  • HSE Repository of Socio-Economic Information
  • HSE1993–2026
  • Contacts
  • Copyright
  • Privacy Policy
  • Site Map
Edit