How Politicians Exploit and Manipulate People's Perceived Well-being to Win in the Political Arena and to be Elected.
In this chapter we review and analyze the existing concepts of political manipulation of the emotional atmosphere of the society, concentrating our attention on the mechanisms used to transfer personal emotions into political actions. In particular, we are interested in emotions that can be the source of forming a so-called ‘politicized identity’ and explain the differences and the similarities of political manipulations in totalitarian regimes and democracy.
There are shown situations when such ordinary things as a shop, a workshop, an insurance company, a long distance train, a clinic, a hospital, a stage scenery, some sport activity or military service, unfavorable ecologic or informational situations further the dependant condition of a person, in the article. Besides such person experiences not only psychological of physical discomfort, but such emotions, that ruin its nature, change the behavior, touch the soul, restrain the psyche, perturb the heart, the whole body. There are made several propositions of freedom infringement counteraction concerning every kind of exploitation, including the criminal law resistance to it.
The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics.
An evaluation situation in a case of educational activity has been investigated in our research. 53 subjects have participated in the research. The experiment has been conducted to verify hypotheses. The results have showed that there is the connection between the emotional state of a student and the success of educational activity: a low level of aspiration in a case of influence of positive emotions decreases the effectiveness of educational activity.