?
КОММУНИКАЦИОННЫЙ ПОТЕНЦИАЛ МИССИИ БРЕНДА УНИВЕРСИТЕТА (НА ПРИМЕРЕ РОССИЙСКИХ ВУЗОВ)
С. 178–180.
In book
Ч. 1. , СПб.: Санкт-Петербургский государственный экономический университет, 2024.
Wu Y., Ke D., Liu Z. et al., Journal of Corporate Finance Research 2024 Vol. 18 No. 3 P. 26–37
品牌价值仍然是上市公司在双循环经济背景下保持竞争力的关键因素。本研究利用2017-2021年中国A股上市公司的面板数据，采用阈值效应模型探讨企业社会责任（CSR）与品牌价值之间复杂关系的边界条件。结合董事会规模和董事会持股比例两个维度，实证考察了董事会特征对上市公司参与企业社会责任塑造品牌价值的作用。结果表明，对社会责任的承诺在一定程度上可以提高品牌价值。然而，长期、广泛的资源投入可能会分散公司的注意力，从而对品牌价值造成不利影响。这表现为企业社会责任与品牌价值之间存在非严格的倒U型门槛效应。此外，该研究还探讨了董事会规模和董事会持股比例的变化，揭示了董事会成员对企业社会责任承诺的看法受到明显的限制。这种动态导致企业社会责任和品牌价值之间出现非线性、对称的 U 形关系——最初为负，随后为正。研究探讨董事会特征是否干预企业社会责任决策进而贡献品牌价值，以期指导上市公司董事会治理实践，优化品牌价值提升路径。 ...
Added: January 3, 2025
Syropyatov V. V., Arenkov I. A., Sajid S. et al., Journal of Finance and Banking Review 2024 Vol. 8 No. 3 P. 116–124
Objective –This study investigates the role of customer service support (CSS) in co-creating brand value and enhancing corporate performance in the fintech industry. The research focuses on analyzing the impact of CSS on the customer journey from registration to first deposit. Methodology – The study utilizes historical data analysis and A/B testing. Client data from ...
Added: September 16, 2024
Томашевская Ю. Н., Osipov D., Вестник Ростовского государственного экономического университета (РИНХ) 2021 № 2 (74) С. 186–193
Article studies the main features and elements of management system of universities, as well as current approaches to the management of a modern university, based on the methods of analysis and synthesis, generalization, deduction. ...
Added: September 11, 2023
Глаголева А. В., Земская Ю. Н., Kuznetsova E., Вестник Российского университета дружбы народов. Серия: Экономика 2021 Т. 29 № 1 С. 64–75
The relevance of the article is associated with the increasing competition in the global educational market, where Russian universities enter and pretend to the status of a global university due to the Project 5-100. Today an academic institution needs to form a brand in the actual international infosphere. This process based on many factors, one ...
Added: October 8, 2021
Zhukova N., Меликова А. Э., Финансы: теория и практика 2021 Т. 25 № 1 С. 84–102
The article aims to identify the influence of corporate social responsibility on the relationship between brand value and the company’s financial performance. The methodological basis of the work is an empirical study of an open data sample on 78 American companies for 2000–2019. The authors analyzed 962 observations from the Thomson Reuters Eikon database. The ...
Added: February 7, 2021
Artyushina E., Korenkova M., Shushkin M., , in: BUSINESS TRENDS: RESEARCH AGENDA IN INNOVATIONS AND ENTREPRENEURSHIP. Collection of scientific papers.: -, 2020. Ch. 1 P. 3–14.
Recently, there has appeared a new concept in the field of marketing – mass prestige (masstige). Over the years, premium brands have been promoted in niche markets, being characterized primarily by exclusivity and rarity. A number of studies have questioned the relevance of the characteristics of uniqueness and rarity for status consumption, determining that the ...
Added: January 29, 2021
Demin P., Вопросы образования 2019 № 4 С. 294–306
The volume reviewed provides a critical examination of contemporary trends in the marketization of higher education and university branding. Being bound to respond to external challenges, in particular seek additional sources of finance in the context of reduced public funding, universities are increasingly more likely to adopt governance and development practices from businesses. The book ...
Added: December 13, 2019
Demin P., Университетское управление: практика и анализ 2018 Т. 22 № 6 С. 8–23
The research article presents the study of the main attribute of the university's visual representation – an emblem. Among the few works devoted to the process of university branding, there is no comprehensive analysis of the functioning of their visual representation, while the observed growth of branding work in various universities increasingly involves the emblem ...
Added: April 15, 2019
Shteynman M. A., В кн.: Философия коммуникации: университетское образования в социокультурной динамике информационного общества.: СПб.: Издательство Политехнического университета, 2015. С. 19–25.
Nowadays, our socio-cultural reality is being transformed rapidly and radically. These changes are mostly caused by a dominance of what A. Moles called "mosaic cutlure". Present-day university is no exeption, and its education model faces the same challenges, Hence one of the most effective ways for univrsity of surviving in modern society is to develop ...
Added: October 31, 2018
СПб.: Издательство Политехнического университета, 2015.
Представлено разностороннее видение феномена коммуникации в контексте формирования стратегий современного образования. Авторы рассматривают феномен коммуникации в качестве конституирующего и регулирующего фактора социокультурной реальности, в существенной мере определяющего динамику ментальности современника. Акцентировано социальное значение новейших технологий информационного общества, порождающих новые дискурсы и познавательные установки в исследовании жизни социума и человека. ...
Added: October 31, 2018
Belyakova N., В кн.: Брендинг как коммуникативная технология XXI века.: Издательство СПбГУЭФ, 2014. С. 64–67.
The article reveals the "green" sub-branding of the university ...
Added: February 23, 2018
Alexandrovskiy S., Fomenkov D. A., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2017 Т. 16 № 1 С. 92–114
Russian universities are eager to strengthen their competitiveness on Russian and foreign markets via promoting and developing universities’ brands. Evaluation of universities’ current brand position is one of the key strategic goals for Russian universities. Th e purpose of this study is to develop the set of 23 brand personality traits for brand evaluation of ...
Added: August 22, 2017
Safronov P., Новое литературное обозрение 2013 № 122 (4) С. 37–40
Статья представляет собой реплику в дискуссии об антропологическом повороте в социально-гуманитарном знании, ведущуюся на страницах НЛО. Предлагается рассмотреть эту дискуссию как своеобразное проявление риторики оптимизации образовательных институтов. В заключение формулируются идеи по возможным путям развития дискуссии о будущем университетов. ...
Added: April 4, 2014